Mission Statement:To provide and enlighten
small to mid sized business owners with the services/ products
and information they need to become successful online.
|| In This Issue:
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So did you hear about the results from Mr.
Groundhog? He saw his shadow which means we have another
6 weeks of winter. Yuck! How scientific is an animal seeing
his shadow and on what basis does that mean the bad weather
is hear to stay for exactly 6 weeks? I mean who came up
with this one, and what was he smoking? (LOL) It's crazy
really, but it sure gets our attention.
My "Significant Other" has been
busy working on new floor plans for our house. We finally
have the insurance money from our house fire and need to
put things back together. Instead of replacing things as
they were we're going to do some additions as well and take
out the fireplace and put in a gas one. I wasn't too keen
on a gas fireplace as I really like bringing in the wood
and lighting it. Must be the Pyro in me, but Jim says we'll
worry for the rest of our lives that the house will catch
fire again from a real fireplace.(that's how it started
in the first place) The more I think about it I guess he's
right but gas doesn't thrill me. They just don't look like
they put out that much heat. And whatabout the smell? I
like the smell of wood burning and the crackle and pop sounds.
Oh well, I guess we have to do what we have to do. If you
have a gas fireplace and like it I'd love to hear your comments.
The weather's been pretty mild over the past
few days. We've actually had temps in the 50's which is
uncommonly strange for Ohio in Feb. Maybe that Groundhog
doesn't know what he was talking about after all.
My dog Dakota had to have emergency surgery
the other day for a "Strangulated Hernia". This
is the second one he has had in 7 weeks. The first one was
found when I took him in to have 3 lumps cut from his stomach
area which we thought might be cancerous, but luckily they
weren't. When I asked the Doctor why all of a sudden he
is getting these he blamed it on the neighbor's Akita which
tore him to shreds a few years ago. He thinks his intestinal
wall was punctured and weakened at that time. He is 9 years
old, but I do hope he's going to stick around awhile longer.
I love him to death and he's been a real trooper considering
the amount of surgery's he has had to bear in his lifetime.
He's my hero. He's recovering nicely.
My friend Stefan is running a special to launch his new
ebook cover creation service and will make you a cover for
only 25.00. To see samples of his work go to http://www.free-advertising-online.com/samples.htm
and make sure you tell him "Merle sent ya"
Now you can have your very own MC toolbar
that comes complete with an RSS feed of this ezine in it.
Very cool and if you like it go make one for your own site.
It's absolutely f-r-e-e.
Ever wonder what people think of this ezine?
Read thru some of the wonderful emails I've received from
some of my subscribers here http://www.mcpromotions.com/ezinearchives/testimonials.htm
If you'd like to see your name "up in
lights" so to speak please send your comments to mailto:merleATmcpromotions.com
I hope you've taken the time to download my
new ebook,"50 Easy Ways to Promote Your Website".
If not pop over now to at...http://WebSiteTrafficPlan.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this
ezine is: Tim Bach. Send in your ad and I'll get it in the
If you'd like a chance to win fill out the
survey by clicking on the link at the bottom of this ezine.
A winner is picked for every issue.
Thanks again for joining me.
Question of the Week:
Today's question on the discussion board is: "Do you use
RSS for your Website and if so for what?"
To POST your comments hop over to the board at..
I look forward to reading your comments. No Spam
it will be deleted. You'll find some great resources in today's
ezine so what are you waiting for....Let's go.....
"Are you a Minnesota Small Business
You get more for less with Minnesota Small Business Classified
Ads--small business advertising that packs a punch without
picking your pocket!
1) Marketing News
Search Startup Targets Digital Downloads
Mamma.com Adds Auction Component to PPC Program
Ask Jeeves Launches a Blog
Ad Spending on the Rise in 2005
Google Ads Send Profit Up, Shares Soar
Google is Now a Domain Registrar
2) Feature Article
Why Every Small Business Owner Needs Two Websites
By John Jantsch
Every small business owner knows that they need a
website, right? Well the truth is what they really
need is at least two websites.
One website that is specific to their business,
product, service, name, etc. and...
another site that is an educational site specific
to the benefits of their service or product.
So JoesBaitShop.com tells all about the various
lures and tackle you offer, even more about the
charter trips, and eventually how to buy.
CatchFishToday.com (your other site) however is
full of informative information, how-to tips, and
resources for avid fisherpersons.
Of course this site also has plenty (but not too
many) of links back to JoesBaitShop.com.
Here's the deal. Online people don't go out searching
for companies, They go online looking for solutions,
information, answers to life's persistent questions
...you know like what's the best hat to wear cod
Your second website gives them the answer and sends
them to your first site to go shopping.
It really doesn't matter what business you are in.
An investment banking firm can benefit from the
Here's the reason. The major search engines want to
index high quality information. A site about what
a person can buy from you doesn't make that cut but
a site with an article about how to cast in windy
In addition, search engines take a look at sites
that link to you and give your some points for
that. A high quality how to site about fishing
will draw plenty of related links. This will
only help drive that traffic to JoesBaitShop.com
The cost of putting up a website is so low these
days it's really a crime if you don't come up with
about 10 reasons to have multiple sites.
Think of it this way. You need one site that
presells and one site that sells. If this
strategy even remotely makes sense to you then
there is a book you should read today! It's
called Make Your Site Sell. Go see for yourself.
John Jantsch is a marketing consultant based in
Kansas City, Mo. He writes frequently on real
world small business marketing tactics and is
the creator of Duct Tape Marketing, a turn-key
small business marketing system. Check out his
blog at http://www.DuctTapeMarketing.com/weblog.php
or at http://www.JohnJantsch.com
Copyright 2004 John Jantsch
"Make More Money with ClickBank!"
ClickBank Buddy is a ClickBank Affiliate Marketer's Dream!
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in the ClickBank Marketplace on every web page of your
3) Net Hot Spots
Becky Hagel Interview
Listen in as the "Crazy WebGuy" interviews Becky
and gains insights into her success online. You'll
learn plenty of tips and resources that make this hour
long interview well worth the listen.
Want to know what's hot on Ebay? Check out
their latest entry "Ebay Pulse". See at a
glance what people are searching for and
what they really want for Christmas.
4) Sites to Help
Gmail Discussion List
If you use Google's Gmail you might want to subscribe
to their handy dandy discussion lists which discusses
what else, but all things GMail. I've been using Gmail
for a few months now and it's really the best web
based email I've found. If you want an account I
still have a few invites left.
Silvertext PayPal Management System
"SilverText is an online tool designed to safely
and securely tie into the PayPal Instant Payment
Notification (IPN) System. SilverText offers
PayPal users intelligent reporting and instant
access to customer data anywhere and at anytime."
10 Day F-r-e-e trial 9.95 a month.
Google's Learning Center
"Use Google's free training to sharpen your
AdWords knowledge ..Comprised of concise multimedia
lessons, the training program is self-paced to
match your individual learning needs. Skip, pause,
or end a lesson at any time. In addition, each
lesson includes practice exercises and quizzes
to ensure you master the concepts."
Protect Your Links
As an Affiliate Marketer, you have probably learned how
important it is to protect your links from being bypassed
or Hijacked. What if I told you there was a new Affiliate
Link Cloaker that will make your life easier, more profitable,
increase your click- throughs, and decrease lost commissions
**** QUICK TIP***
Email filtering can cause a lot of problems for
biz owners. Have you ever emailed a client and never
heard back and wondered if they were really getting
your emails at all? It happens more often than you
might think. Here's a little tip that will insure
your message gets thru if you have a PayPal account.
Log into your account and send an invoice for a
few pennies, for example, 5 cents. In the memo
write out what the problem is and how you think
your emails are being blocked and for them to
check their filters and to whitelist you.
I've tried this and it does work. Since PayPal
sends people money you can bet their emails
are getting thru even if yours isn't.
5) Site Promotion Software & More
If you need help in coming up with keywords for
your website use WordTracker. They have a limited
trial version that is free so you can get a feel
for what they offer. They also publish a weekly
ezine with the top 500 most frequently searched
words on the web.
Need an ebook cover? Grab this wonderful software
and you'll be churning them out like a PRO in no
"Start Your Own Ad Tracking Business"
If you've been looking for your very own online business
model to start your own web based business with this is
it. Purchase this software and open your own ad tracking
6) Ebook & Ezine Resources
"Are You an Ezine Publisher"?
Are you tired of constantly looking for new
content for each issue? Search no more. Browse
our huge database of FREE articles written
by some of the Net's Top Experts. Browse
Harvey writes excellent ebooks and the best part
is he gives many of them away for free. A short
time ago they were only available in .exe format
but now he has converted these gems to PDF. My
personal favorite. Titles like "101 SuperTips" ,
"Ad Tracking" and "Viral Marketig". Get yours
now before he changes his mind.
Generate Whitelist Instructions
"CleanMyMailbox offers this f-r-e-e tool to
these specific instructions on how to whitelist
your publication(s) within a variety of popular
filtering solutions in use today. Simply fill in
and submit the form, and you'll be presented with
the custom HTML code to use in developing your
own customized Whitelisting Instructions web page."
This is great if you publish an ezine and want
to add these instructions to your subscribe page.
7) Other Valuable Ezines- Ad Swaps
If you would like to swap ads send your ezine information
"Merle's Mission Ezine"
Merle's Mission is published twice a month and is
geared towards webmasters and those who own their
own website. Contains software, free e-books, website
tips and tools, design resources and much more that
will help you build a better website. You'll never
be at a loss for content ideas if you subscribe now!
Instant Video Generator
Want To Instantly Add Streaming Video To
Website Without Expensive Equipment Or Technical
Know-How? It's easier to do then you think.
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PS. One other note if anyone is in need of a programmer
for simple script installation or anything else contact my guy
Black he's wonderful and I highly recommend him. Just tell
him what you need and he'll dash off a quote to you. He also does
website hosting with superior customer service. I love this guy!
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free
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