ISSN: #1527-3113
Issue # 105
March 23, 2004

Visit the Site!

"M.C. Promotions Press Ezine-
"Creating Visibility Online For Small Business"

Editor & Publisher: Merle

"What we see depends mainly on what we look for."
-John Lubbock

Courtesy of http://www.siglets.com

Mission Statement:To provide and enlighten small to mid sized business owners with the services/ products and information they need to become successful online.

In This Issue:

=> 1. Marketing News/Resources

=> 2. Feature Article-"Considerations for Pay Per Click

=> 3. Net Hot Spots!

=> 4. Sites to Help

=> 5. Site Promotion Software & More

=> 6. E-Books / Ezine Resources

=> 7. Other Valuable Ezines

=> 8. Subscribe/Unsubscribe Information

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<*><*><*><*><*><*><*><*><*><*><*><*><*><*> Top SPONSOR MESSAGE <*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/ A LIFETIME of Advertising for your biz, only for Founders Now during pre-launch, CertainSales is offering special Founder packages that guarantee constant advertising for YOUR SITE...FOR LIFE! This is only for Founder positions, now being accepted at CertainSales, and only a few select spots are created. After that, they are gone, don't miss this chance to get you will ALWAYS have your site promoted daily at NO Cost to you. http://certainsales.net/a.html

Note From Merle:

Hi Kids, A day late and a dollar short. Yes, this should have went out yesterday but I got sidetracked in a good way. I met two old friends for lunch yesterday morning at 11:15 and never made it home until 7:30 pm last night. Did I have a good time? Yes. I guess you could figure that out from the time involved. What a wonderful feeling catching up with old work buddies I haven't seen in over 10 years. Sure, I sent the occasional card, and birthday and Xmas gifts (I'm great at remembering that kind of thing) but we only spoke maybe once or twice over the course of 10 years. Talking to them it was as if no time had ever passed between us. It's funny looking back to when we use to hang out, all the fun we use to have. We use to work together doing customer service for Taylor Freezer. We had such a blast, a group of us would go out and party until all hours of the morning once or twice a week and hope we'd wake up for work. I can remember going to work with such bad hangovers wondering if I'd make it through the day. Gosh, those were fun times. Yes, I'm a bit older and wiser now but I wouldn't have missed that time in my life for anything in the world. It's funny how life had surprises in store for each of us. My one friend lost her Daughter to Cancer at the tender age of 36, the other lost her long time live in companion of over 13 years. Still they overcame these difficulties and went on to become very successful people in their own right. I admire them. Time may move on but those who have touched our lives stay with us forever in our hearts, and time, nor distance can ever take that away from us. Please help - Go to http://AdvancedSurvey and type 8244 into the "take a survey" box # on the right hand side. If you do you'll be entered into a drawing for a free ad each and every month. As always send any comments or suggestions to:mailto:merle@mcpromotions.com ***This Issue's Free Ad Contest Winner*** Today's contest winner for a free ad in this ezine is: James Maguire- Send in your ad and I'll get it in the next issue. If you'd like a chance to win fill out the survey by clicking on the link at the bottom of this ezine. A winner is picked for every issue. Thanks again for joining me. Warmest Regards, http://www.MCPromotions.com/ http://www.EzineAdAuction.com/ http://www.MerlesWorld.com

 

Discussion Question of the Week:

The question of the week....on the discussion board is..."
""We all know that article writing is a great way to generate traffic to your website. If you do this how about sharing some of the places where you submit to."."

To POST your comments hop over to the board at..
http://www.mcpromotions.com/webbbs/config.pl

I look forward to reading your comments. No Spam it will be deleted. You'll find some great resources in today's ezine so what are you waiting for....Let's go.....

<*><*><*><*><*><*><*><*><*><*><*><*><*><*> SPONSOR MESSAGE <*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/ Join the Directory of Ezines Need to find ezines to advertise in? How about ezines to submit your articles to? This is the largest database of ezines online today. Lifetime membership, very inexpensive. Find everything you need all in one place. http://tinyurl.com/2jbka

1) Marketing News

RIAA sues 532 more alleged file swappers
http://tinyurl.com/2vqmd
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Feds Arrest Alleged Google Extortionist
http://www.internetnews.com/bus-news/article.php/3329281
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Feds Target Sp.ammer for Identity Theft
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=26924
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Yahoo! Betas New News Search
http://www.clickz..com/news/article.php/3328261
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Google Offers Advanced Reporting for Adsense
https://google.com/adsense/new
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Search Engine Optimization Strategies
http://tinyurl.com/26958

 

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2) Feature Article

"Considerations for a Pay Per-Click Ad Campaign" by Robert Williams Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort. Most websites today compete heavily for a top ten listing on the major search engines for words or phrases that are relevant to their websites. This equates to targeted traffic or visitors with a desire to see their webpages. Whether people are surfing for entertainment or shopping from the safety of their homes, it's usually the top ten listings that get clicked on when search results are given. Optimizing a website for a top ten listing is best left to the professionals. While such exposure can equate to heavy traffic, does the benefit out way the cost? Most website owners may not have the budget to attain and maintain a top ten listing on the major search engines. An alternative to the major search engines is the pay per click option. Usually people bid an amount from 1 cent on up per click for a key word. Whoever makes the top bid for that key word gets the #1 position on down. It can be an ideal way to bring targeted traffic to your website and maintain a budget within your reach. How do you know if a pay per click option is right for you? 1. Would it be cost-effective? If you pay 1 cent per visitor and make 2 sales with 100 visitors, did the 2 dollars you spent on advertising make it worthwhile? 2. What words are relevant to your site? If you want people who have an interest in Work At Home Opportunities to find your site when doing a search you might bid on this phrase or similar phrases. Computer Jobs might bring people to your website however you see its probably not relevant enough. 3. Who visits your site? Know your target market. If you are selling something or seeking to hook up with other opportunity seekers be sure its spelled out in the title and description of your site. You want people who will make an action at your site. You are looking for them and are they looking for you. 4. Where on Your Website? List the page on your website that calls for an action on the part of the visitor whether it be the point of sale page or just obtaining the email address of the visitor. As you can see, Pay Per Click Search Engines can be an alternative for your advertising campaign especially when you may be on a limited budget or just don't have the resources or time to bring your website up to a top listing on the major search engines. Getting your website in front of the right people is mainly your task with search engine listings. -------------------------------- About The Author Robert Williams is the co-owner of SearchImport.com, a PPC Search Engine dedicated to the delivery of relevant results to its users. Join our affiliate program http://www.searchimport.com/affiliate-program.html

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<*><*><*><*><*><*><*><*><*><*><*><*><*><*> SPONSOR MESSAGE <*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/ Copywriting is one of the most important factors in obtaining high search engine rankings. While other trends may come and go, search engines are inherently "text machines" -- which makes effective search engine copywriting your long-term ace in the hole! While many people can already write decent copy, they have a problem when it comes to writing great search engine copy. Learn how to do it the right way. http://hop.clickbank.net/?dakota6969/wsccom

3) Net Hot Spots

Word of Mouth Research

An attempt to build a community that fosters interaction
between each and every individual. Their mission is to
help connect people with one another, wherever they are,
to share their experiences, give advice and provide
information.

https://wordofmouthresearch.com/

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Ebay Live- June 24th 26th

"eBay Live! 2004 Community Conference in New Orleans.
eBay Live! is the annual gathering of the eBay community
: from buyers and sellers just like you to experts,
exhibitors, and the eBay staff. At eBay Live! you
can attend classes and executive panels, and become
a savvier shopper or a more successful seller. "

http://www.ebay.com/ebaylive/

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Clip & Copy

"Find out when you, your company, or your industry
make headlines with RSiCopyright Clip&CopyT, the
only news-clipping service that makes it easy for
you to license the news you want to use. Sign up
to receive summaries of articles based upon your
criteria, then instantly license the ones you want
to copy, e-mail, or post on a web site. "

http://www.icopyright.com/content_user/clipandcopy.html

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4) Sites to Help

Whitelist Instructions

If you publish an ezine you know what a pain in the
rear filters are. To help improve your chances of
making it past the filters you really should be
asking your ezine subscribers to whitelist your
email address. This free service will generate the
instructions for you, then just copy and paste
them into your "welcome email" or send out
separately to your subscribers.

http://www.cleanmymailbox.com/whitelist.html

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Search Engine Submissions

Nice listings of the major search engines complete
with direct links for you to submit your site.

http://www.trafficology.com/submitlinks.html

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Keyword Suggestion Tool

List related keyword phrases from GoogleT.
and OvertureT with number of searches
conducted. Number of Pages related to that
given keyword or phrase in Major Search
Engines like Altavista, Yahoo, MSN,
AllTheWeb, AOL, Teoma, etc.

http://tinyurl.com/25frd

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------------------------------------------
QUICK TIP

Here's How to Obtain Your Hotmail Mail from Within Outlook Express

1) In Outlook Express select tools/then accounts from the menu bar

2) Select Add then Mail

3) Enter Your Name

4) Select Next then enter our Hotmail Address then next again

5) Under incoming server make sure HTTP is selected for HTTP

mail service provider select Hotmail, chose next

6) Type in your Hotmail address for account name and your Hotmail Password in the password box, pick next, then finish.

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5) Site Promotion Software & More

Marketers Desktop Resource Center

"Get new MarketingSherpa Case Studies, job listings &
how-to articles "zapped" directly to your PC, so you
don't have to wade through email or fret about filters."
Free to download, icon sits in your taskbar and notifies
you of any new updates.

http://www.marketingsherpa.com/desktop.html

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6) Ebook & Ezine Resources

"Are You an Ezine Publisher?"

Are you tired of constantly looking for new content for each issue? Search no more. Browse our huge database of FREE articles
written by some of the Net's Top Experts. Browse now at.... http://www.Family-Content.com

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The Best Articles Ever Written

The top 11 established marketers all share their best
articles in this fr.e ebook by Patrick Chan.
You'll have to agree to a one time mailing
to download it thought.

http://www.mymarketingtactics.com/bestarticles/

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7) Other Valuable Ezines- Ad Swaps

If you would like to swap ads send your ezine information
to mailto:swap@mcpromotions.com

Merle's Mission Ezine is your one-stop resource for everything Internet. Learn to put your online time to better use by knowing where the BEST sites are located. Includes: FR<E Software, HOT Sites that will hep you improve your own website, Informative Articles by some of today's online Experts that will show you exactly how to be Successful online. STOP wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com or visit http://www.merlesworld.com/newsletter.htm

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Did you know that subscribers to Bob Osgoodby's Free
Ezine "Tip of the Day" get a Free Ad for their Business
on his Web Page? Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.

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9) Important Info- How to Unsubscribe

If you are not a subscriber and would like to be please send mailto:subscribe@mcpromotions.com If you would like to be taken off our mailing list Click Here.

Read Past Issues Here....
http://www.MCPromotionsPress.com

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http://feeds.blogstreet.com/39794.rss

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*PLEASE DONATE*

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*********Win a Free Ad in This Ezine:*********

If you still haven't taken the demographic survey you still can and you'll pick up a free gift in the process and be entered to win a FREE ad in this ezine- Drawing held every two weeks.Go to http://www.advancedsurvey.com/ and type 8244 into the "take a survey" box on the right hand side.

PS. One other note if anyone is in need of a programmer for simple script installation or anything else contact my guy David Black he's wonderful and I highly recommend him. Just tell him what you need and he'll dash off a quote to you. He also does website hosting with superior customer service. I love this guy!
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If you'd like my online marketing articles to appear "like
magic" on your website check out my Free syndication feed.
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Disclaimer. The information contained in this archive is provided 'as is' without warranty of any kind. The entire risk as to the results and the performance of the information is assumed by the user, and in no event shall Merle's Cyber Promotions be liable for any consequential, incidental or direct damages suffered in the course of using the information in this archive. Use of the information contained in this archive are governed by their respective license agreements and may contain restrictions on use. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. of any kind. All comments in this newsletter are the opinion of the publisher only. Copyright 2001-204 All Rights Reserved