Mission Statement:To provide and enlighten small to mid
sized business owners with the services/ products and information
they need to become successful online.
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In This Issue: |
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 Note
From Merle: |
Hi Kids,
"I'm late, I'm late for a very important date, no
time to say hello, goodbye I'm late..I'm late...I'm late..."That's
me kiddies, late as usual. Hey, a good things worth waiting
for right? <grin>
Just so you know I did pass my Insurance Licensing test
on the first run. Aren't you proud of me? I knew you would
be. Now that's one less stresser out of my hair onto bigger
and better things.
Is it raining in your neck of the woods? Sure is here.
I heard it start about 4:30 this morning while I was sleeping.
I love the sound of rain when I sleep, thunder is even
better. Nothing like a good rain storm to put me right
to sleep. But only at night...rainy days are just boring.
No word yet on how the FTC is going to interpret the
Can Spam Act....hopefully not in favor of suppression
lists. They've got to be kidding with that...it would
drive everyone with an online business insane trying to
cross check lists. Let's hope they come to their senses
before it's too late. Whenever the government get's involved
in something it always turns to total chaos...don't ya
think?
Please help - Go to http://AdvancedSurvey
and type 8244 into the "take a survey"
box # on the right hand side. If you do you'll be entered
into a drawing for a free ad each and every month.
As always send any comments or suggestions
to:mailto:merle@mcpromotions.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is:
Michael White of http://webmarketersguide.com-
Send in your ad and I'll get it in the next issue.
If you'd like a chance to win fill
out the survey by clicking on the link at the bottom
of this ezine. A winner is picked for every issue.
Thanks again for joining me.
Warmest Regards,
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com
|
| Discussion
Question of the Week: |
"What do you use to back up your critical
data? An online
service, an extra hard drive? Please share anything that
you've found that is easy to implemennt and use."
To POST your comments hop over to the board
at..
http://www.mcpromotions.com/webbbs/config.pl
I look forward to reading your comments. No
Spam it will be deleted. You'll find some great resources
in today's ezine so what are you waiting for....Let's go.....
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|
1) Marketing News |
Ebay Hops Fast Boat to China
http://tinyurl.com/33mx9
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Effective Marketing Means Keeping up with Trends
http://tinyurl.com/23rpc
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Search Engines go Local
http://www.searchenginejournal.com/index.php?p=484&c=1
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Google's New GMail Service
http://tinyurl.com/35lmm
|
2) Feature Article |
Balancing SEO and Other Forms Of Advertising
by Dan J. Fry, c. 2004, All rights reserved.
Search engines are by and far the largest supplier
of
traffic to your web site. Moreover, its targeted, meaning
the visitors that arrive at your site were looking for
information that you are delivering. At least this is
the goal of the search engines: to deliver high quality
results to web surfers.
Recent major changes in Google, Yahoo and MSN have
put
the Internet market however in a frenzy. As the search
engines battle it out to be the one producing the
highest quality results by frequently altering their
index algorithm, search engine optimization has taken
an almost obsessive importance.
The problem I see is that the battle is not going to
end soon and repeatedly trying to stay ahead by
optimizing after each re-indexing is truly a never
ending battle. A balance must be struck between search
engine advertising and other online venues.
Starting out with an online home business business
is
intimidating. There is pressure to build a quality site,
offer valuable information, promote, build subscribers,.
..and the list goes on and on. Having a few different
forms of advertising that you slowly utilize can payoff
big in the long run. With a market that can change on
an hourly basis, you musn't focus too heavily on any
single form of site promotion.
Think of it as your advertising bag of goodies. You
reach in and pull out one method and give it a try.
Don't dump all of your resources into it. Spread them
out. Reach in and pick another,until you have a few
in
the works. Now pause and see which is working. Tweak
a bit here and there and sit back again. Continuously
re-evaluating your advertising campaigns, you will
begin to grow a deep feeling as to which works for
your online business.
Here are a few types of advertising for your home
business you should consider:
(1) Classified Ads - cheap and short to write.
(2) Article submission - write an article and
post for free. The rewards reaped can be
enormous in the long term.
(3) Paid ads in E-Zines - hit those seldom used
small niche markets!
(4) Link exchange - can you bring in traffic
from another site? You betcha!
(5) Newsgroup and Discussion lists - join in
on discussions and pass out a small blurb about
your business at the end.
(6) Sig files - after all your online! Make use
of all of the emails you send out daily.
(7) Flyers - yep, offline!
The bottom line here is not to stagnate. Search engines
are important but not the only way to promote. Its better
to balance your site optimization with other promotion
strategies. If one method fails you at least have others
to fall back on.
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About the Author:
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources
for small budget home businesses. He has a PhD in
Physics and is married with two daughters and two
cats. Subscribe to his free E-Zine on home business
resources at mailto:e-kinetic@GetResponse.com or by
visiting his site at http://www.e-kinetic.com
.
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3) Net Hot Spots |
ScottEvest
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secret service wears it. The jacket has over 42
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everything in its place.
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WordTracker
If you need help in coming up with keywords for
your
website use WordTracker. They have a limited trial
version that is free so you can get a feel for what
they offer. They also publish a weekly ezine with
the top 500 most frequently searched words on
the web.
http://www.WordTracker.com
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Generate Whitelist Instructions
"CleanMyMailbox is happy to offer this free
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list your publication(s)within a variety of popular
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This is great if you publish an ezine and want to
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4) Sites to Help |
Traffic Builder
Drive traffic to your Web site with guaranteed
search
engine and directory listings, direct e-mail marketing,
and free banner advertising. Much more.
http://tinyurl.com/3hkp4
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Marketing Minute
"The Marketing Minute arrives free in your
e-mailbox
every Wednesday, offering anecdotes, tips, perspective
and solutions for getting the word out to your target
market. It also includes special subscriber-only
offers and discounts." The editor Marcia Yudkin
is a marketing expert in her own right and really
has a lot of great wisdom to share.
http://www.yudkin.com/markmin.htm
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Small Business and Retirement
An online guide for Retirement Plan Management
for
small business put together by the U.S. Small
Business Administration. Find out what your options
and responsibilities are. No one wants to get old
but it's going to happen to all of us sooner then
we think.
http://www.sba.gov/nationwide/index.htm
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------------------------------------------
QUICK TIP
------------------------------------------
Bypassing the Recycle Bin
Did you know that when you delete something it
just
sits in your recycle bin? then you have to periodically
go there and clean it out. You can bypas the recycle bin
and delete files permanently by holding down the shift
key when you right click a file and select delete.
Just make sure you really don't want it because if
you delete this way it's gone for good.
|
5) Site Promotion Software & More |
No Nags
Nonags is the safest place on the Internet to
download
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check for viruses,trojans, spyware etc. Tons to
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need software to take care of something see if you
can find it free first.
http://www.nonags.com/
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Reallusion
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by seamlessly adding a CrazyTalk interactive talking
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|
6) Ebook & Ezine Resources |
"Are You an Ezine Publisher?"
Are you tired of constantly looking for new content
for each issue? Search no more. Browse our huge database of
FREE articles written by some of the Net's Top Experts. Browse
now at.... http://www.Family-Content.com
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Free Ebook
Need to make an ebook cover? Download this free
ebook
which explains the ins and outs of ebook creation. A well
designed cover is important to selling more books. Get
your free copy now...Right click on the link below to
save it to your own hard drive.
http://www.merlesworld.com/e-books/ebookcover_secrets.pdf
|
7) Other Valuable Ezines- Ad Swaps |
If you would like to swap ads send your ezine
information
to mailto:swap@mcpromotions.com
Merle's Mission Ezine is your one-stop
resource for everything Internet. Learn to put your online time
to better use by knowing where the BEST sites are located. Includes:
FR<E Software, HOT Sites that will hep you improve your own
website, Informative Articles by some of today's online Experts
that will show you exactly how to be Successful online. STOP
wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com
or visit http://www.merlesworld.com/newsletter.htm
-----------
Did you know that subscribers to Bob Osgoodby's Fr,e
Ezine "Tip of the Day" get a Free Ad for their Business
on his Web Page? Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
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*********Win a Free Ad in This Ezine:*********
If you still haven't taken the demographic survey
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and be entered to win a FREE ad in this ezine- Drawing held
every two weeks.Go to http://www.advancedsurvey.com/
and type 8244 into the "take a survey" box on the
right hand side.
PS. One other note if anyone is in need of a
programmer for simple script installation or anything else
contact my guy David
Black he's wonderful and I highly recommend him. Just
tell him what you need and he'll dash off a quote to you.
He also does website hosting with superior customer service.
I love this guy!
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