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ISSN: #1527-3113
Issue # 109
June 7, 2004

Merle's Cyber Promotions Press Ezine
Meet your publisher Merle

Visit the Site!

"M.C. Promotions Press Ezine-
"Creating Visibility Online For Small Business"

Editor & Publisher: Merle

"Can I trade this job for what's behind door # 2?"

Courtesy of http://www.siglets.com

   

 

Mission Statement:To provide and enlighten small to mid sized business owners with the services/ products and information they need to become successful online.

In This Issue:

=> 1. Marketing News/Resources

=> 2. Feature Article-"Kanoodle Enters Contextual Ad Market"

=> 3. Net Hot Spots!
=> 4. Sites to Help
=> 5. Site Promotion Software & More
=> 6. E-Books / Ezine Resources
=> 7. Other Valuable Ezines
=> 8. Subscribe/Unsubscribe Information


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Note From Merle:

Hi Kids,

Monday, Monday, again? Oh boy, where did the weekend go? Seems I was just sitting on the couch eating my Frosted Flakes and feeling grrrrrrreat as I watched my favorite cartoons and here I am in "grown up" time again. I think I want to go back to being a kid, I think it was a lot easier and a whole lot more fun. The biggest thing on my agenda for the day was who I was going to play with and what would we waste the day on. Yes, I long for the lazy days of summer catching frogs and working on my tan.

By now unless you're a hermit you heard about Ronald Reagan dying on Saturday. Sad, that he lived his last 10 years with Alzheimer. To live such a full life then not being able to remember any of it at the end is a sorrowful way to go. The headlines in the newspaper yesterday talked about what a "hero" he was and had all of these wonderful things to say about him. What strikes me as odd about the media is they never say nice things about people when their alive but when they're dead then they go on and on about how great they are and the awesome things they did. Why can't they do this when people are alive? I don't think they can hear them when their dead and it would be nice to know you were appreciated while you were alive. Don't you think? The moral of the story here? Tell the people in your life what they mean to you and how proud you are of their accomplishments. They can't hear you when they are gone.

Ever notice how we are becoming a huge nation of laws and lawsuits? We are slowly losing our freedom in this country as the government sticks their nose into more and more places where it doesn't belong. For example: another story in the paper yesterday was about Ohio Barns and how many of them have ads painted on them. Well, the state has decided if those Barns are within so many feet of their highways those owners need to pay a few hundred dollars for a permit to display ads on their own property? See anything wrong with this picture? A barn that sits on private property has to pay a for a permit to display a painting on their own Barn? Give me a break. This is ridiculous and just goes to show how the 'almighty dollar' and stupid laws are ruining this country. Wake up people before it's too late.

OK, jumping off of my soapbox on with the show.

As always send any comments or suggestions to:mailto:merle@mcpromotions.com

***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is: Ed Sous. Send in your ad and I'll get it in the next issue.

If you'd like a chance to win fill out the survey by clicking on the link at the bottom of this ezine. A winner is picked for every issue.

Thanks again for joining me.

Warmest Regards,

Merle- Publisher
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com


Discussion Question of the Week:

"Have you ever tried contextual advertising? If so what
were your experiences good/bad?

To POST your comments hop over to the board at..
http://www.mcpromotions.com/webbbs/config.pl

I look forward to reading your comments. No Spam it will be deleted. You'll find some great resources in today's ezine so what are you waiting for....Let's go.....

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1) Marketing News


Amazon Testing Plogs
http://www.clickz..com/news/article.php/3362941
---------

Microsoft Using IronPort's Bonded Sender
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=27403

-------

Read the Comments Submitted to the FTC on Can-Sp.m
http://tinyurl.com/3g9lz

--------
eBay 2.0 Now Available in Beta
http://www.ebay.com/my%5Febay/

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2) Feature Article

 

"Kanoodle Enters Contextual Ad Market"

by Merle http://MCPromotionsPress.com

Kanoodle has now jumped feet first into the contextual
ad market with their latest offering, dubbed "Context
Target." With Context Target, your ads are placed along
side of high quality related editorial content.This is
similar to Google's Adsense Program or Overture's Content
Match.

To give you an example, let's say you were browsing
a website all about fishing. Included on that page
would be ads for fishing related products and services.
Kanoodle's take on this is that the viewer is more
"engaged" in reading the copy and highly interested
in the topic, thus improving your chances of them
clicking through to your site.

So where do Kanoodle's context ads appear? Their partner
sites include MSNBC, CBS, Market Watch, Quicken and
TheMotleyFool.com with plans to add more partners
in the future.

So how do the ads get ranked? Kanoodle uses something
they call "ClickFactor." Ranking is determined by two
means: the number of click thrus your ad receives and
your bid price. A "ClickFactor" of 50 or higher is
great and means that you're doing a good job of driving
traffic to your website (at least, better than your
competitors). If your score is under 50, your listing
needs some help. For more on ClickFactor and creating
effective listings see...
http://Kanoodle.com/affiliate/clickfactor_tips.cool

After opening your Kanoodle account, you'll need to
select the categories where you want your ads to appear.
The minimum bid price ranges from .10 to .50. This
can rack up quickly, compared with the minimum bids
at Google or Overture. If you don't see a category
that suits your needs, you can email Kanoodle with
"add a topic" in the subject line and the category
you would like added in the body of your message.
Send it to mailto:contexttarget@corp.kanoodle.com
For help with choosing the right categories see
http://Kanoodle.com/about/context_guidelines.cool/

When setting your bid amounts, you'll need to keep
in mind that only the top three to five listings will
be displayed on any content page. For the best exposure
you'll want to bid for top placement.

There are many nice features in the control panel,
such as the ability to set your ads to go live
or dead at specific times you preset. Kanoodle is
also more then willing to help you improve your
listing responses. To register, go to...

http://safe.kanoodle.com/client_services/listings/index.cool

Kanoodle doesn't have the same reach as Google or
Overture, but their twist on contextual advertising
may be just the thing you've been looking for to
add to your website's advertising plan.

************************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are
Made" Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some 'FANTASTIC' bargains. Free E-book on how
to write "glowing" ezine ads.....Download Now at
http://www.ezineadauction.com/ebooks/greatezineads.pdf
************************************************

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3) Net Hot Spots

 

Did They Read It?

"Whatever happened to that email you sent? How long
did it sit in someone’s inbox before it was opened?
Or maybe they never got it? Was it even opened at all?
When you use DidTheyReadIt, e-mails that you send are
automatically and invisibly tracked. The instant the
recipient opens your message, you are notified."
Fr.e for one month or 10 messages.

http://DidTheyReadIt.com/

---------

Clicks Counter Pro

"The Clicks Counter Pro (The CCP) offers the most
powerful clicks tracking available on the Web. It's
indispensable for compiling complete and clear
statistic reports to find out which of your site
links are the most and the least effective.

http://tinyurl.com/3b8mv

 

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4) Sites to Help

 

Ebay Help

Need help getting up and running with Ebay? Entrepreneur
Magazine has a nice tutorial section that touches on
all of the basics for starting your own auction biz.

http://entrepreneur.com/ebaycenter

----------

DonkeyDo

How about a search engine that let's you compare the
results from Yahoo, MSN and Google side by side?
Yes, it exists. Type in your keyphrase and see who
has the top ranking across all 3 at one viewing.

http://www.donkeydo.com/index.php

--------

Search Engine Simulator

Ever wonder how the search engines see your website?
This online tool will show you how. Shows your site
in a text browser view (lynxviewer) and give you
additional comments and suggestions in case it found
a problem related to the spidering of your site.

http://tinyurl.com/38n27

 

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QUICK TIP
------------------------------------------

Do you hesitate to run defrag on your system due to
all of the time it takes? I know I do. With this tip
you can schedule Degrag to run while you're asleep.

1) Select Start then All Programs then Accessories
then System Tools

2) Inside of System Tools pick Scheduled Tasks

3) Double click on "Add a Scheduled Task"
then next and browse to windows/system32/Defrag.exe

4) Next pick how often you want it to run weekly,
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5) Pick your start time you want the task to run

If you ever need to make changes to this task just
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5) Site Promotion Software & More


Don't Miss a Thing

If you publish an ezine and you're looking for a
solution to make it past the sp.m filters check
out this new software. Try it out before spending
a dime.

http://hop.clickbank.net/?6969/dontmiss

----------

Internet Business Promoter

"A multi-award winning web site promotion software
tool. It offers everything you need to successfully
promote your web site. IBP is a suite of 10 pro-
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all aspects of web site promotion and search engine
optimization." Download the fr.e demo and take her
for a spin.

http://tinyurl.com/2d8kw

 


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6) Ebook & Ezine Resources


"Are You an Ezine Publisher?"

Are you tired of constantly looking for new content for
each issue? Search no more. Browse our huge database
of FREE articles written by some of the Net's Top Experts.
Browse now at.... http://www.Family-Content.com

----------

Ebook Cover Secrets Revealed

How to easily make an ebook cover to increase the sales
of your own ebook. Easy to follow directions with some
links to some helpful software. Free to download and
give away. Format is PDF so right click on the link to
save to your own hard drive.

http://www.merlesworld.com/e-books/ebookcover_secrets.pdf

---------

"Trash Proof News Releases eBook"

Need help creating press releases? Get over 200
pages of free assistance in PDF format. Just
fill in the form and they'll give you access to
the ebook.

http://www.imediafax.com/tpnr/index.src

 

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7) Other Valuable Ezines- Ad Swaps

If you would like to swap ads send your ezine information
to mailto:swap@mcpromotions.com

Merle's Mission Ezine is your one-stop resource for everything Internet. Learn to put your online time to better use by knowing where the BEST sites are located. Includes: FR<E Software, HOT Sites that will hep you improve your own website, Informative Articles by some of today's online Experts that will show you exactly how to be Successful online. STOP wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com or visit http://www.merlesworld.com/newsletter.htm

-----------

Did you know that subscribers to Bob Osgoodby's Fr.e
Ezine "Tip of the Day" get a Free Ad for their Business
on his Web Page? Subscribe
at: http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.


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at The Web Marketer's Guide. Visit us at
http://webmarketersguide.com to learn more!


9) Important Info- How to Unsubscribe

If you are not a subscriber and would like to be please send mailto:subscribe@mcpromotions.com If you would like to be taken off our mailing list Click Here.

Read Past Issues Here....
http://www.MCPromotionsPress.com

http://www.MCPromotions.com
Merle's Cyber Promotions - Send comments to Merle
Tell me what you like, what you don't like, ask me a question or suggest a topic for a future issue.

*PLEASE DONATE*

If you enjoy this ezine and feel you have gained valuable information from it please donate through the Amazon Honor System. Your donations will help to keep this ezine and the website FREE and help buy "the boys" more dog cookies ....go to.... http://tinyurl.com/2ji9

Would you like your Ad featured in this ezine? It will be viewed by over 3,650 subscribers. My list is clean. If you're email bounces you'll be unsubscribed the very first time it happens.

**Solo Ads Also Available**For current ad rates:mailto:ad_rates@mcpromotions.com

***************************************
I am currently in need of testimonials for this ezine. Send to mailto:testimonials@mcpromotions.com

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*********Win a Free Ad in This Ezine:*********

If you still haven't taken the demographic survey you still can and you'll pick up a free gift in the process and be entered to win a FREE ad in this ezine- Drawing held every two weeks.Go to http://www.advancedsurvey.com/ and type 8244 into the "take a survey" box on the right hand side.

PS. One other note if anyone is in need of a programmer for simple script installation or anything else contact my guy David Black he's wonderful and I highly recommend him. Just tell him what you need and he'll dash off a quote to you. He also does website hosting with superior customer service. I love this guy!
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If you'd like my online marketing articles to appear "like
magic" on your website check out my Free syndication feed.
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Disclaimer. The information contained in this archive is provided 'as is' without warranty of any kind. The entire risk as to the results and the performance of the information is assumed by the user, and in no event shall Merle's Cyber Promotions be liable for any consequential, incidental or direct damages suffered in the course of using the information in this archive. Use of the information contained in this archive are governed by their respective license agreements and may contain restrictions on use. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. of any kind. All comments in this newsletter are the opinion of the publisher only. Copyright 2001-204 All Rights Reserved

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