Mission Statement:To provide and enlighten
small to mid sized business owners with the services/ products
and information they need to become successful online.
 |
In This Issue: |
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http://www.straight-talkmarketing.com |
 Note
From Merle: |
Hi Kids,
Happy Hump Day! Yes, it's Wednesday which means the week
is halfway over and it's almost Friday. Of course, with
the July 4th holiday many people had Monday off so it
was a short week to begin with. Hopefully none of you
blew off any of your fingertips playing with those fire
crackers and can now get back to work with 10 fingers
intact. <grin>
I went to the store yesterday to pick up some groceries.
It was steaming hot, maybe close to 90 degrees. I was
driving around topless, in my Jeep Wrangler, I know what
you were thinking. Anyway, this woman driving a Mini Van
had left her dog in her car with every window rolled all
the way up. Not even a crack down. Now if you've been
a reader of mine for years you know I love animals and
have two dogs myself whom I often refer to as "the
boys". What was this woman thinking? First off it
way way too hot to even take your dog in the car with
the windows partially down, but to not even give the guy
some air? I was just getting ready to call the Police
and report her when she came out of the store. It took
everything I had not to say something to her. What an
idiot. People if it's hot outside it's too hot for your
dog to be left in the car. Leave Fido at home, his brain
will thank you for it later.
My Birthday's coming up soon, July 26th, so if you want
to send gifts or cards you better get busy. Time is of
the essence as they say. I'd tell you how old I am but
then I'd have to kill you (LOL)
I love receiving feedback from my subscribers, which
is you. It lets me know that you're actually reading this
rag. Here are some recent comments:
Merle,
"I always look forward to your newsletters.
I only wish I could think of something more original to
say. Please feel free to use this testimonial. MC Promotions
Ezine is one of those rare ezines that actually lives
up to expectations - it is long on useful information
and short on hype. It is one of the very few that I look
forward to reading."
R. Lovelace
http://www.6k-media-list.com
and one more...
Merle,
"Yours is one of the few ezines that I always
read-others just provide affiliate links in a "buy
because I get paid" mode. Your links to tools keep
us up to speed with breaking news and links to real solutions.
Its an "always read.""
Paul Easton
http://www.CreateToolbar.com
If you'd like to send in your comments please do and
maybe
I'll feature your feedback next.
As always send any comments or suggestions
to:mailto:merle@mcpromotions.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is:
Maria Woodard. Send in your ad and I'll get it in the
next issue.
If you'd like a chance to win fill
out the survey by clicking on the link at the bottom
of this ezine. A winner is picked for every issue.
Thanks again for joining me.
Warmest Regards,
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com
|
| Discussion
Question of the Week: |
"If you publish an ezine what format
do you publish in text, HTML or RSS and why do you use that
method?"
To POST your comments hop over to the board
at..
http://www.mcpromotions.com/webbbs/config.pl
I look forward to reading your comments. No Spam
it will be deleted. You'll find some great resources in today's
ezine so what are you waiting for....Let's go.....
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http://www.eztrackz.com/tracking.aspx?id=19123
(2X) |
|
1) Marketing News |
You Have Traffic, Now What
http://tinyurl.com/ypnjr
--------
MSN Drops Paid Inclusion Program
http://tinyurl.com/2xxaj
--------
Yahoo Testing New Look
http://tinyurl.com/2avd7
-------
Authentication is No Longer Optional
http://tinyurl.com/2nnlq
-------
Commercial Email Changes the Rules
http://tinyurl.com/3gn7e
|
2) Feature Article |
|
"Tracking Your Advertising Dollars with Overture's
Marketing Console"
If you use Overture (which is owned by Yahoo) for your
Pay Per Click Advertising, you might be interested in
another powerful service they offer called "Marketing
Console." It allows advertisers to measure the
performance
of all marketing campaigns, no matter what type of online
advertising that is being utilized.
We all spend money on advertising to promote our
websites; it's part of being an online entrepreneur.
But do you know how well those dollars are converting?
With Marketing Console you can see how well your site's
visitors are converting to actual customers. Find out
how many new and how many of your repeat shoppers are
actually completing the sales process. This kind of
information is valuable to any marketing plan.
So what kinds of advertising can you track? All types,
from email ads, banner ads, search engine PPC and more.
By tracking their campaigns, advertisers can measure
CPA (cost per acquisition), and the return on every
dollar spent. By making more informed marketing decisions,
you can spend your advertising budget where it's doing
the most good, instead of blindly throwing good money
after bad.
With Marketing Console you'll have access to a full
line of detailed reports. These reports show ad
campaign performance, visitor search behavior, and
the quality of your website traffic as it passes
through your site.
Conversion rates tell you how well your website traffic
is turning leads into actual sales. By carefully reviewing
conversion rates you can make changes to your site,
if
needed, to increase the number of people who actually
buy your product/service.
Marketing Console is only available to Overture advertisers,
so to get started, you first have to open an Overture
account. There are different packages to choose from
and
you'll want to pick the one that's best suited to your
website's traffic needs.
All packages are based on "leads." A lead
happens every
time someone enters your site. Overture's official
definition states, "a lead is confined to a single
unique browser session." All packages include 30
days
of free support.
Here's a brief run down of the packages available:
Package #1- 149.00 Monthly- Includes 40,000 Leads
.37 per lead after that
Package #2- 199.00 Monthly- Includes 70,000 Leads
.28 per lead after that
Package #3- 249.00 Monthly- Includes 125,000 Leads
.20 per lead after that
Package #4- 399.00 Monthly- Includes 500,000 Leads
.18 per lead after that
Package #5- 599.00 Monthly- Includes 1,000,000 Leads
.16 per lead after that
Package #6- 999.00 Monthly- Includes 2,000,000 Leads
.14 per lead after that
So now that you have your account and you've chosen
a package, how do you get it to work with your
website? Marketing Console uses Javascript code and
Cookies to track the visitors that stem from your
marketing campaigns as they travel through your site.
There are essentially 3 tags that you'll need to paste
onto your pages to make everything work. They are:
1) Universal Tag: Must be placed on
all pages of
your website.
2) Shopper Tag: Triggers when a visitor
becomes a
shopper; i.e., putting something in the
shopping cart.
3) Conversion Tag: Placed on your
confirmation/
thank you page.
Marketing Console is a very powerful tool that can
turn you into an intelligent advertiser who makes
wise decisions about online advertising. For more
information visit:
http://www.content.overture.com/d/USm/ays/mc.jhtml
********************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Ads are
Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.
********************************************
|
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to submit your articles to? This is the largest database
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Find everything you need all in one place.
http://tinyurl.com/2jbka |
|
3) Net Hot Spots |
Deliver My Email
Ken Evoy's been working online for years and
has
created a nice name for himself. Evidently he's
pissed off about his business email being blocked
and he's created a site to point out the problems
and help other business owners to get their email
through. He's even come up with a Class Action
lawsuit if that interests you. Boy, he's really
mad.
http://deliver-my-mail.sitesell.com/
---------
My Brochure Maker
"Create and print a brochure or flyer in
minutes.
Choose a theme and then customize with photos and
text. It's a great way to create brochures and
flyers that work."
http://www.mybrochuremaker.com
|
4) Sites to Help |
Search Engine College
It's never too late to go back to school. If
you've
always wanted to go back to College and learn the
ins and outs of search engine optimization and
marketing now you can. Select your courses and get
registered and don't forget to ask your Mom to pack
a swell lunch.
http://www.searchenginecollege.com/
--------
Text to Hyperlinks
Have an article that you need to convert so the
email
links and website links are clickable? Here's a great
free online tool where you can paste your text articles
and have all of the links converted to hyperlinks.
Bookmark it for the future.
http://thephantomwriters.com/link-builder.pl
-------
IDIT Plates
I've mentioned this before but a good idea is
worth
repeating. Put your URL on the back of your car and
drive traffic to your site while you're sitting in
it. These are great and make a great gift for anyone
with a Web site. I have one.
http://www.iditplates.net/
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|
QUICK TIP
------------------------------------------
Who needs a dictionary when there's Google?
Just go to their search box and type
Define:the word you want to look up here
For example:
Define:marketing
Google will come back with a nice definition for you.
|
5) Site Promotion Software & More |
Free Monitor for Google
"A free Web promotion software designed for
search engine
specialists and webmasters. It allows you to find position
of your web site in Google Top for popular keywords and
get more traffic from Google. Google Monitor will query
Google and show you the position of your site by your t
target keywords and also how well your competitors are
doing. It keeps statistics for several URLs and several
lists of keywords."
http://www.cleverstat.com/google-monitor-query.htm
---------
WebLog Lite
"WebLog Expert Lite is a free log analyzer,
light-weight
version of WebLog Expert. It allows you to quickly and
easily analyze your log files and get information about
your site's visitors: activity statistics, what files
visitors accessed, information about referring pages,
search engines, browsers, operating systems, and more."
http://www.weblogexpert.com/lite.htm
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|
|
6) Ebook & Ezine Resources |
"Are You an Ezine Publisher?"
Are you tired of constantly looking for new content
for
each issue? Search no more. Browse our huge database
of FREE articles written by some of the Net's Top Experts.
Browse now at.... http://www.Family-Content.com
|
7) Other Valuable Ezines- Ad Swaps |
If you would like to swap ads send your ezine
information
to mailto:swap@mcpromotions.com
Merle's Mission Ezine is your one-stop
resource for everything Internet. Learn to put your online time
to better use by knowing where the BEST sites are located. Includes:
FR<E Software, HOT Sites that will hep you improve your own
website, Informative Articles by some of today's online Experts
that will show you exactly how to be Successful online. STOP
wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com
or visit http://www.merlesworld.com/newsletter.htm
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Using RSS Equalizer with Traffic Equalizer is a dream
come true. I now have thousands of pages filled with 100%
fresh and constantly-updating content!
http://hop.clickbank.net/?dakota6969/rssalizer |
|
9) Important Info- How to Unsubscribe |
If you are not a subscriber and would like to
be please send mailto:subscribe@mcpromotions.com
If you would like to be taken off our mailing list
Click Here.
Read Past Issues Here....
http://www.MCPromotionsPress.com
http://www.MCPromotions.com
Merle's Cyber Promotions - Send comments to Merle
Tell me what you like, what you don't like, ask me a question
or suggest a topic for a future issue.
*PLEASE DONATE*
If you enjoy this ezine and feel you have gained
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Honor System. Your donations will help to keep this ezine
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dog cookies ....go to.... http://tinyurl.com/2ji9
Would you like your Ad featured in this ezine?
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If you're email bounces you'll be unsubscribed the very first
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***************************************
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*********Win a Free Ad in This Ezine:*********
If you still haven't taken the demographic survey
you still can and you'll pick up a free gift in the process
and be entered to win a FREE ad in this ezine- Drawing held
every two weeks.Go to http://www.advancedsurvey.com/
and type 8244 into the "take a survey" box on the
right hand side.
PS. One other note if anyone is in need of a
programmer for simple script installation or anything else
contact my guy David
Black he's wonderful and I highly recommend him. Just
tell him what you need and he'll dash off a quote to you.
He also does website hosting with superior customer service.
I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free
syndication feed.
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>-
Disclaimer. The information contained in this
archive is provided 'as is' without warranty of any kind.
The entire risk as to the results and the performance of the
information is assumed by the user, and in no event shall
Merle's Cyber Promotions be liable for any consequential,
incidental or direct damages suffered in the course of using
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in this archive are governed by their respective license agreements
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