Mission Statement:To provide and enlighten
small to mid sized business owners with the services/ products
and information they need to become successful online.
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In This Issue: |
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 Note
From Merle: |
Hi Gang,
The story of my life: I'm a day late and
a Penny short. If you've been paying attention, and I
know some of you do, you may have noticed there was only
one issue last month. I decided as part of my Summer vacation
that I would only publish once in July giving my hands
and brain a much needed rest. If I told you the amount
of time I spend researching and writing articles for my
publications you'd think I was nuts. Well, maybe I am,
but I felt like a break, so I took it. If you think I
publish this ezine for the income generated you'd be wrong.
Sure, I make a few bucks from ad sales and from affiliate
programs, but the truth is the reason I publish it is
that I really enjoy it. The thought that some of my writings
helps some of you makes it all worthwhile and when you
write it and tell me how much my ezine means to you, that
really means a lot to me. OK, enough of the mushy stuff.
My Birthday came and went without a hitch.
For those of you who meant to send gifts and cards you
still can. I'll forgive you for your tardiness as I know
you didn't mean to forget such an important event (LOL).
Ever notice how as you get older time in general seems
to speed up? I mean one minute it's Spring, then it's
Summer and before you know it we have Snow up to our rearends.
With all of us having so many tasks and responsibilities
it's easy to get caught up in the rush and never really
enjoy the moment. Consider this your wake up call, to
stop, breathe and enjoy right where you're at, right at
this minute. All we really have is the now, so stop living
in the past or worrying about the future. It really doesn't
get us anywhere.
My Boyfriend (the one with ADD) finally
put a partial fence up for our "boys", Teddy
and Dakota. Now they can go out and play without fear
of the neighbor's Dog (an Akita) tearing them to shreds.
Which by the way, has happened twice in the past to my
one Dog. Now I just need to teach them that it's ok to
go outside without me. Sheeezzzzz, retraining all over
again. I guess they're just use to me hooking them on
a leash and walking them outside when they need to go.
I sure hope they're easier to re-train then my boyfriend
is.
If you haven't signed the petition to get justice for
a severely abused Dog please do so now.. http://tinyurl.com/4we4z
If you'd like to send in your comments please do and
maybe
I'll feature your feedback next.
As always send any comments or suggestions
to:mailto:merle@mcpromotions.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in
this ezine is: Frank Sanford. Send in your ad and I'll
get it in the next issue.
If you'd like a chance to win fill out the
survey by clicking on the link at the bottom of this ezine.
A winner is picked for every issue.
Thanks again for joining me.
Warmest Regards,
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com
|
| Discussion
Question of the Week: |
""Do you Subscribe to RSS feeds
and if so what reader Software do you use?"
To POST your comments hop over to the board
at..
http://www.mcpromotions.com/webbbs/config.pl
I look forward to reading your comments. No Spam
it will be deleted. You'll find some great resources in today's
ezine so what are you waiting for....Let's go.....
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(1X) |
|
1) Marketing News |
7 Reasons to use Google's Contextual Ads
http://tinyurl.com/52cun
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Ebay Launches PC Selling Center
http://pcsellingcenter.ebay.com/?ssPageName=CMDV:CC040552
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Boeing sets pricing for in-air Internet access
http://tinyurl.com/6kewx
------
Online Ad Inflation on the Way
http://tinyurl.com/4dgpe
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MSN Makes More Search Promises
http://tinyurl.com/5hluv
------
Special Report: 3,007 Marketers Reveal Search Marketing Costs,
Clicks, & Conversion Results
http://tinyurl.com/532ge
|
2) Feature Article |
|
""The Key to Finding Good Keywords"
If you know anything about optimizing your website for
the search engines, you know how important it is to
choose the right keywords. If you fail to pick the words
that you want your site to be found under, you risk
untargeted traffic -- or at worst, no traffic at all.
So what's the trick to selecting the right
keywords? First, don't use single words; they are way
too broad and the competition for them is fierce. Instead,
you want to use two or three words strung together,
also known as"keyphrases." Studies have shown
that most people type in 2- or 3-word combinations when
conducting searches; not single words.
Coming up with a list of the most targeted
keyphrases for your website is not really that hard.
It involves a bit of brainstorming and utilizing the
right tools. One of the best methods is to think like
your site's visitors, and write down words and phrases
that you think they would use when searching for a site
such as yours. Be creative.
Another great resource to use is a good
"old fashioned" Dictionary and/or a Thesaurus
to come up with related or alternate words. If you don't
have a hard copy, use the online versions located at:
http://thesaurus.reference.com/
http://dictionary.reference.com/
If you find yourself falling short of
ideas, look up your competitors online and do a view
source on their pages. I'm not telling you to copy what
they have; but to study what they are using, as you
might see some words or phrases that you hadn't thought
of, which you can add to your collection. Remember,stay
away from using Trademarks. You don't want any trouble
from a high priced Attorney down the road.
If you're trying to target a certain geographic
location, make sure to include your city and state in
your key- phrase list. This is especially important
right now, as many of the search engines have branched
out into offering "local search" and you want
your site to be found when these types of searches are
conducted.
Now that you've got a good solid foundation,
I'm going to introduce you to some other online tools
that you should find helpful in your quest for the right
keywords. Some of these resources are free.
1) WordTracker: http://WordTracker.com
This is the "Big Daddy" of keywords
services and used by most Search Engine Optimization
companies online today. The results are pulled from
several meta search engines. Use the free trial to take
her for a "test spin." If you need more power,
you'll want to purchase a subscription. You can register
for as little as one day for $7.80, one week for $26.00,
or even a month, which runs only $52.00. You decide
how much time you really need to access this powerful
database.
2) Good Keywords: http://www.goodkeywords.com/
Free software to download that will help
you find the perfect set of keywords for your site.
Windows based only.
3) Keyword Suggestion Tool
http://www.digitalpoint.com/tools/suggestion/
This online tool will show you the results
of your keyword search from both Overture and Wordtracker.
Find out how often a phrase is searched for and get
suggestions for alternate words as well. Free.
4) Overture Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion/
This free online tool is offered up by
Overture. Type in your word or phrase and find out how
many times that particular word was searched for last
month, and related searches that include your term.
5) Google AdWords Keyword Tool
https://adwords.google.com/select/main?cmd=KeywordSandbox
This online tool is courtesy of Google
AdWords. Type in your phrase and you'll be shown a list
of other possibilities. A slightly modified version
of this tool is available at http://www.masteringadwords.com/resources/google_tool.asp
6) Espotting Keyword Generator
http://www.espotting.com/popups/keywordgenbox.asp
Not to be left out, Espotting also offers
their own online research tool which will also show
you how many times that phrase has been searched for
in the previous month.
If you're interested in creating "niche
sites" and want to see the words people are searching
for check out these:
Lycos 50 Daily Report: http://50.lycos.com/
Kanoodle: http://kanoodle.com/spy/
MetaCrawler:
http://www.metacrawler.com/info.metac/searchspy
For a full page of keyword selection tools:
http://tinyurl.com/3ovca
Remember, when selecting keywords or keyphrases
for your website you want to make very sure you're choosing
the right ones, or it could spell total disaster when
it comes to the search engines. Also, each page of your
site should be optimized for two or at the most three
key phrases, but that's a topic for another article.
Finding the right keywords isn't brain
surgery. It just takes a little time and ingenuity and
the ability to put yourself in your customer's shoes.
********************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Ads are
Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.
********************************************
|
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of ezines online today. Lifetime membership, very inexpensive.
Find everything you need all in one place.
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|
3) Net Hot Spots |
Google's Contextual Ad Program
A 9 minute talking tutorial which walks you through
the basics of using their context ad program.
http://tinyurl.com/42b5z
--------
Search Engine Report
Atlas DMT Search Engine Report How Search Engine
Rank Affects Traffic Fr.e Report
http://tinyurl.com/6ywlc
-------
Google AdSense Tips
If you run Google Adsense ads on your site you'll
appreciate these nifty tips from Google telling you how to get
more from their program. Tips include color coordinating the
ads to your site, the different formats available and more.
This is the kind of thing I like about Google their always trying
to give back to the community. Nicely done.
http://tinyurl.com/64rmd
|
4) Sites to Help |
Email Verification Tool
Sometimes when you're trying to reach a customer
it's hard to tell if their email is bouncing for valid reasons
or it's just some sort of filter bouncing your email back. This
handy dandy tool allows youto type in an email address and find
out in a jiffy if it's good or not.
http://centralops.net/co/EmailDossier.vbs.asp
---------
Check Site Ranking
A very handy tool that fetches your Google page
rank number, your ranking with Alexa, and backlinks in Yahoo.
Bookmark this one since you never know when you'll want to know
just how popular you really are. This is also a great tool for
checking PR on a possible link swap partner.
http://www.microsoft-watch.org/cgi-bin/ranking.htm
--------
Interview with Karon Thackston
Karon is an expert when it comes to copywriting.
One of her specialties is website copy writing and integrating
keywords into your site. Pick up some great tips by listing
to this audio interview.
http://www.nakedtrutham.com/interviews/web-copy.html
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|
**** QUICK TIP***
------------------------------------------
IE 6.0 TOOLBAR
~~~~~~~~~~~~~~~~~~~~~~
Starting with IE 6.0 a toolbar is automatically
put
over any image on your website when someone hovers
over them. This makes it easier then ever for people
to copy them. To disable the toolbar put this Meta
tag in your .<head> section of your web page.
Remove the period before and after the .<head>
and .<meta> tag
.<HEAD>
.<META HTTP-EQUIV="imagetoolbar" CONTENT="no">.
</HEAD>.
|
5) Site Promotion Software & More |
Blosxom
"Blosxom (pronounced "blossom")
is a lightweight yet
feature-packed weblog application designed from the
ground up with simplicity, usability, and interoperability
in mind." Free to download, simple to use as editing a
text file.
http://www.blosxom.com/
---------
Spyware Blaster
Spyware is a real problem. You'd be amazed at
the number of programs that can install themselves
on your hard drive without your knowing. This
powerful fr.e program can do all of this:
1) Prevent the installation of ActiveX-based spyware,
adware,
2) browser hijackers, dialers, and other potentially
unwanted pests.
3) Block spyware/tracking cookies in Internet
Explorer
and Mozilla/Firefox. Restrict the actions of
potentially dangerous sites in Internet Explorer.
http://javacoolsoftware.com/spywareblaster.html
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|
|
6) Ebook & Ezine Resources |
Search Engine Advertising- Free Chapter
"Search Engine Advertising isn't just about
buying a
top position in search results. Author Catherine Seda
reveals how to achieve immediate web site visibility,
and shows you the tools and techniques you can use
to increase sales at the lowest cost-per-customer."
Download a free chapter at...
http://tinyurl.com/3jvd6
------------------------
"Are You an Ezine Publisher?"
Are you tired of constantly looking for new content
for
each issue? Search no more. Browse our huge database
of FREE articles written by some of the Net's Top Experts.
Browse now at.... http://www.Family-Content.com
|
7) Other Valuable Ezines- Ad Swaps |
If you would like to swap ads send your ezine
information
to mailto:swap@mcpromotions.com
"TIP OF THE DAY"
Did you know that subscribers to Bob Osgoodby's
Fr.e
Ezine "Tip of the Day" get a Free Ad for their
Business on his Web Page? Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
---------
"Merle's Mission Ezine"
Merle's Mission is published twice a month and
is
geared towards webmasters and those who own their
own website. Contains software, free e-books, website
tips and tools, design resources and much more that
will help you build a better website. You'll never
be at a loss for content ideas if you subscribe now!
http://MerlesMission.com
-------
"Netpreneur News"
Discover how to start and run your own profitable
Internet Marketing Business with Netpreneur News.
We carry the latest tips, techniques, reviews,
articles and downloads twice a month. And all
new subscribers get a TON of goodies to kickstart
your efforts! http://www.netpreneurnow.com
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|
9) Important Info- How to Unsubscribe |
If you are not a subscriber and would like to
be please send mailto:subscribe@mcpromotions.com
If you would like to be taken off our mailing list
Click Here.
Read Past Issues Here....
http://www.MCPromotionsPress.com
http://www.MCPromotions.com
Merle's Cyber Promotions - Send comments to Merle
Tell me what you like, what you don't like, ask me a question
or suggest a topic for a future issue.
*PLEASE DONATE*
If you enjoy this ezine and feel you have gained
valuable information from it please donate through the Amazon
Honor System. Your donations will help to keep this ezine
and the website FREE and help buy "the boys" more
dog cookies ....go to.... http://tinyurl.com/2ji9
Would you like your Ad featured in this ezine?
It will be viewed by over 3400 subscribers. My list is clean.
If you're email bounces you'll be unsubscribed the very first
time it happens.
**Solo Ads Also Available**For current ad rates:mailto:ad_rates@mcpromotions.com
***************************************
I am currently in need of testimonials for this ezine. Send
to mailto:testimonials@mcpromotions.com
*********Win a Free Ad in This Ezine:*********
If you still haven't taken the demographic survey
you still can and you'll pick up a free gift in the process
and be entered to win a FREE ad in this ezine- Drawing held
every two weeks.Go to http://www.advancedsurvey.com/
and type 8244 into the "take a survey" box on the
right hand side.
PS. One other note if anyone is in need of a
programmer for simple script installation or anything else
contact my guy David
Black he's wonderful and I highly recommend him. Just
tell him what you need and he'll dash off a quote to you.
He also does website hosting with superior customer service.
I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free
syndication feed.
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Disclaimer. The information contained in this
archive is provided 'as is' without warranty of any kind.
The entire risk as to the results and the performance of the
information is assumed by the user, and in no event shall
Merle's Cyber Promotions be liable for any consequential,
incidental or direct damages suffered in the course of using
the information in this archive. Use of the information contained
in this archive are governed by their respective license agreements
and may contain restrictions on use. This newsletter is for
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in this newsletter are the opinion of the publisher only.
Copyright 2001-204 All Rights Reserved
