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ISSN: #1527-3113
Issue # 104
March 7, 2004

Merle's Cyber Promotions Press Ezine
Meet your publisher Merle

Visit the Site!

"M.C. Promotions Press Ezine-
"Creating Visibility Online For Small Business"

Editor & Publisher: Merle

Work...
"Work fascinates me. I could sit and watch it for hours"

Courtesy of http://www.siglets.com

   

 


Mission Statement:To provide and enlighten small to mid sized business owners with the services/ products and information they need to become successful online.

In This Issue:

=> 1. Marketing News/Resources

=> 2. Feature Article-"It's All About Relationships Online"

=> 3. Net Hot Spots!
=> 4. Sites to Help
=> 5. Site Promotion Software & More
=> 6. E-Books / Ezine Resources
=> 7. Other Valuable Ezines
=> 8. Subscribe/Unsubscribe Information

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Note From Merle:


Hey Gang,

Monday again? already. Where does the time go? One minute I'm in my "jamies" watching cartoons the next I'm suppose to be a responsible adult. I hate when that happens.

Did you hear about Martha Stewart? She was found guilty. Now I don't like the woman, not that I know her but there was always something about her on TV that rubbed me the wrong way. Of course, I'd rather go thru a surgical oper- ation before I had to cook a 5 course meal, so maybe that had something to do with my "Anti Martha" mentality. Anyway, even though I don't like her I think they're really railroading her. Come on, it's not like she killed somebody or something.

They're saying she may serve a year for all 4 counts, Conspiracy, Obstruction of Justice,2 Counts of lying to investigators. From what I've seen that's the part that really pisses them off. She lied. So she sold some stock based on a tip. So what? Now I'm not a stock trader so maybe I'm missing something here but it seems to me they're trying to make an example out of her. Leave the woman alone! My God, she bakes cakes, and makes things out of construction paper. She's hardly a threat to society. If she goes to prison I can see it now. A whole new line of "Martha Behind Bars" products will be introduced. They'll have pinstriped sheets and bright orange table cloths <grin>. I feel for you Martha and by the way if when you're in prison someone offers you a "tossed salad" it's not what you're thinking <LOL>.

Also in the news was David Crosby. He was arrested after they found Marijuana, a gun and a knife in his bag in a hotel room while out touring. Now we all know he's an old "flower child" and most likely smoked dope but what's the gun and the knife for? Protecting his stash. But a knife and a gun? Isn't that a bit paranoid? I know there's a pun in there somewhere.

Please help - Go to http://AdvancedSurvey and type 8244 into the "take a survey" box # on the right hand side. If you do you'll be entered into a drawing for a free ad each and every month.

As always send any comments or suggestions to:mailto:merle@mcpromotions.com

***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is: Joe Hebert. Send in your ad and I'll get it in the next issue.

If you'd like a chance to win fill out the survey by clicking on the link at the bottom of this ezine. A winner is picked for every issue.

Thanks again for joining me.

Warmest Regards,

Merle- Publisher
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com

 

Discussion Question of the Week:

The question of the week....on the discussion board is..."
"Do you use viral marketing techniques? If so give some examples
of what you've used and how well it has worked for you."

To POST your comments hop over to the board at..
http://www.mcpromotions.com/webbbs/config.pl

I look forward to reading your comments. No Spam it will be deleted. You'll find some great resources in today's ezine so what are you waiting for....Let's go.....

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1) Marketing News

 

Ask Jeeves Makes $343 Million Acquisition
http://www.clickz.com/news/article.php/3321601
---------

Blogging Still Infrequent
http://www.bizreport.com/article.php?art_id=6328
------

Yahoo! Adopts New Fees to Explore Web
http://www.bizreport.com/article.php?art_id=6344

--------
Yahoo Starts Pay Inclusion Program
http://www.content.overture.com/d/USm/ays/sm.jhtml

------
Overture and Yahoo- New Accounts get 25.00 Credit
http://tinyurl.com/2ercd

-----
IMN introduces trackable RSS
http://www.clickz.com/news/article.php/3316171

 

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2) Feature Article

"It's All About Relationships Online"

By Merle http://MCPromotions.com

Forming good relationships is a part of life; not only
for ourselves but for our businesses. You should be
thinking of your customers as long-term clients, not
just one time sales. When you work hard at forming
good relationships with them, you'll find they come
back and buy from you again and again.

Remember this: It's much easier to sell to an existing
client then to find a new one. It's also less expensive.
Another "perk" of making them happy is they'll refer
their friends and associates to you, which is great for
business. Referrals are like a "personal endorsement" of
your work. By the time a referral calls you, he's
already partially sold on using your products or
services. In essence the referral has given your
company the "stamp of approval."

So how do you go about forming relationships with clients?
Well, first of all you need to care about their wants
and needs -- not appear to care, but really care. In
our rush-rush hurry-up society, personalized care is
hard to find. If you care, you'll stand out from the
crowd and be remembered in your customer's mind when
he needs another service or product like yours in the
future. The point is to establish long term bonds with
them.

There are a variety of things you can easily incorporate
into your "relationship marketing plan" on a daily
basis:

1) After finishing a job for a client, always "hand
write" a thank you card stating how much you appreciate
their business.

2) Keep your eyes open when online for anything that may
interest or affect your customer's business. Send them
a quick e-mail with the URL or send the page itself.
It only takes a minute but really shows you care.

3) When you find a newspaper or magazine article that
may interest one of your customers, cut it out and
send it to them. Watch for business-related as well
as anything personal you know that they enjoy.

4) When adding new services or updating prices, make
sure you send your existing clients a copy. This not
only keeps them up to date on new products or services
but also serves as a reminder to call if they need
anything.

5) Make sure that anyone you have done work for is
subscribed to your ezine (you do have one, right?)
An ezine keeps you fresh in clients' minds and helps
to establish trust and credibility.

By giving customers more than they paid for, they'll
perceive you and your business as a "real value,"
resulting in return visits and increased sales.

Work on building relationships with your customers
and the profit margins will take care of themselves.
After all, they can buy from anyone; make them *want*
to buy from *you*.

**********************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Free E-book on how to
write "glowing" ezine ads.....Download Now at
http://www.ezineadauction.com/ebooks/greatezineads.pdf
**********************************************

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3) Net Hot Spots

Search Engine Lowdown

Want to keep up on the latest search engine news? Yea
it does seem impossible, but not for this guy. He blogs
in the latest happenings as they happen. You can even
sign up to be notified by email when he makes a new post.

http://www.searchenginelowdown.com/

---------

Legal Match

We all hope we never need an Attorney, but if you do
you can post your case, confidentially of course, and
lawyers will post their offers on your case. Get side by
side comparisons from different lawyers without leaving
the safety of your home.

http://legalmatch.com/

--------

Bruce Clay

Bruce has been doing his Internet "Thing" for years and
he's quite good at it. His website is loaded with search
engine optimization, and fr.e marketing advice. Plan on
spending some time as you'll be amazed at all of the
resources. Make sure you check out the SEOToolSetTM
which is a complete collection of Search Engine Opti-
mization Software Tools for Research, Ranking Monitoring,
Keyword Density Analysis, Link Analysis, Reporting,
and much more

http://www.bruceclay.com/

 

Go Back Up

4) Sites to Help

RollUp

"A rollup is an automated blog that aggregates (rolls up)
a number of different sources. Using RSS feeds you
can create your own rollup for any topic."

http://www.rollup.org/rollup/

-----------

Submit Your Articles

Writing articles isn't that hard but getting others to
publish them is. That's why a service like Submit Your
Articles is so important. Different levels of membership
to choose from depending on how many articles a month
you need to send out.

http://submityourarticle.com

----------

RSS/ Blog Promotion

If you have a Blog or RSS feeds you need to get them
out into the mainstream if you want eyeballs. Robin
has put together a nice directory listing to help
launch your promotional efforts.

http://tinyurl.com/3eb5j

 

Go Back Up

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QUICK TIP

Hotmail Tip

If you're sick and tired of all of the sp.m that shows
up in your mailbox try this. Hotmail allows you to
close out your account so it will bounce back any
incoming email and won't allow you to send any. Anyone
sending you a message will receive an error message and
hopefully take you off of their list. Just make sure
you re-activate it within 90 days or you'll lose your
account permanently.

Go Back Up

5) Site Promotion Software & More

MazePath Email Backup

If you run an online business one of the most important
things you have is your email. One of the biggest draw
backs to backing up email is the amount of work involved
in trying to do it. This software for Outlook Express
which is only 14.00 makes it so easy to do.

http://www.mazepath.com/ArchivePro.htm

---------

Doorway Wizard

"Doorway Page Wizard is the ultimate tool in a Search
Engine Optimizers' (SEO) toolkit. It is unlike any
doorway page generator you have seen. It guides you
through a step by step process to create Doorway pages
for your website."

http://www.saurabh.info/doorwaywizard.asp


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6) Ebook & Ezine Resources


"Are You an Ezine Publisher?"

Are you tired of constantly looking for new content for each issue? Search no more. Browse our huge database of FREE articles
written by some of the Net's Top Experts. Browse now at.... http://www.Family-Content.com

 

 

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7) Other Valuable Ezines- Ad Swaps

If you would like to swap ads send your ezine information
to mailto:swap@mcpromotions.com

Merle's Mission Ezine is your one-stop resource for everything Internet. Learn to put your online time to better use by knowing where the BEST sites are located. Includes: FR<E Software, HOT Sites that will hep you improve your own website, Informative Articles by some of today's online Experts that will show you exactly how to be Successful online. STOP wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com or visit http://www.merlesworld.com/newsletter.htm


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9) Important Info- How to Unsubscribe

If you are not a subscriber and would like to be please send mailto:subscribe@mcpromotions.com If you would like to be taken off our mailing list Click Here.

Read Past Issues Here....
http://www.MCPromotionsPress.com

Grab my Blogs RSS Feed
http://feeds.blogstreet.com/39794.rss

http://www.MCPromotions.com
Merle's Cyber Promotions - Send comments to Merle
Tell me what you like, what you don't like, ask me a question or suggest a topic for a future issue.

*PLEASE DONATE*

If you enjoy this ezine and feel you have gained valuable information from it please donate through the Amazon Honor System. Your donations will help to keep this ezine and the website FREE and help buy "the boys" more dog cookies ....go to.... http://tinyurl.com/2ji9

Would you like your Ad featured in this ezine? It will be viewed by over 3,900 subscribers. My list is clean. If you're email bounces you'll be unsubscribed the very first time it happens.

**Solo Ads Also Available**For current ad rates:mailto:ad_rates@mcpromotions.com

***************************************
I am currently in need of testimonials for this ezine. Send to mailto:testimonials@mcpromotions.com

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*********Win a Free Ad in This Ezine:*********

If you still haven't taken the demographic survey you still can and you'll pick up a free gift in the process and be entered to win a FREE ad in this ezine- Drawing held every two weeks.Go to http://www.advancedsurvey.com/ and type 8244 into the "take a survey" box on the right hand side.

PS. One other note if anyone is in need of a programmer for simple script installation or anything else contact my guy David Black he's wonderful and I highly recommend him. Just tell him what you need and he'll dash off a quote to you. He also does website hosting with superior customer service. I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free syndication feed.
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>-

Disclaimer. The information contained in this archive is provided 'as is' without warranty of any kind. The entire risk as to the results and the performance of the information is assumed by the user, and in no event shall Merle's Cyber Promotions be liable for any consequential, incidental or direct damages suffered in the course of using the information in this archive. Use of the information contained in this archive are governed by their respective license agreements and may contain restrictions on use. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. of any kind. All comments in this newsletter are the opinion of the publisher only. Copyright 2001-204 All Rights Reserved

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