Recomended by TaxMama
ISSN: #1527-3113
Issue # 106
April 7th, 2004
Merle's Cyber Promotions Press Ezine
Meet your publisher Merle

Visit the Site!

"M.C. Promotions Press Ezine-
"Creating Visibility Online For Small Business"

Editor & Publisher: Merle

"What we see depends mainly on what we look for."
-John Lubbock

Courtesy of http://www.siglets.com

   

 


Mission Statement:To provide and enlighten small to mid sized business owners with the services/ products and information they need to become successful online.

In This Issue:

=> 1. Marketing News/Resources

=> 2. Feature Article-"How To Get Them to Buy"
=> 3. Net Hot Spots!
=> 4. Sites to Help
=> 5. Site Promotion Software & More
=> 6. E-Books / Ezine Resources
=> 7. Other Valuable Ezines
=> 8. Subscribe/Unsubscribe Information

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
Top SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/

"How Important is the Copy on your Website?"

Copywriting is one of the most important factors in obtaining high search engine rankings. While other trends may come and go, search engines are inherently "text machines" -- which makes effective search engine copywriting your long-term ace in the hole! While many people can already write decent copy, they have a problem when it comes to writing great search engine copy. Learn how to do it the right way.

http://tinyuri.com/ldxs

Note From Merle:

Hey Gang,

How's the week treating you? We've got rain, rain, and more rain here in Ohio. Lovely if you're a duck or are into gray dreary weather. I'm sure it really helps out with the suicide rate <grin>

I've been so busy this week. As most of you know I work for an Insurance Company part time nights. They've come to the conclusion, due to many states changing laws, that they would like us all to be licensed in insurance. I didn't really have to go now I sort of volunteered as they are offering a nice money bonus if you do it voluntarily before it becomes mandatory. I'll do anything to make a buck (LOL). You would not believe how involved this all is. They had to do a complete background check then send my fingerprints to the FBI to check for any felonies. Gee, hope they don't find out about that candy bar when I was 5. Just kidding.

I've been in school every night this week learning the finer points of Insurance. It's really amazing the things you need to know. It even covers a bit of law. Anyway, if I seem distracted it's due to all of the information overload I'm suffering from. To get my license when it's all over you have to go and pass a 2 hour exam. Wish me luck! You can take it up to 3x but I'd sure like to do it on the first run.

If you write articles as a way of promoting your Web business online, and you should, check out one of my online friend's website. His name is Bill Platt and his site is http://thePhantomWriters.com He takes your article and submits it to over 6000 plus Webmasters and ezine publishers for possible publication. This traffic generator works and Bill's prices are very reasonable, not to mention the time it saves trying to do all of the submission work yourself.

For those of you who celebrate it "Have a Happy Easter!"

Please help - Go to http://AdvancedSurvey and type 8244 into the "take a survey" box # on the right hand side. If you do you'll be entered into a drawing for a free ad each and every month.

As always send any comments or suggestions to:mailto:merle@mcpromotions.com

***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is: Robert Morris- Send in your ad and I'll get it in the next issue.

If you'd like a chance to win fill out the survey by clicking on the link at the bottom of this ezine. A winner is picked for every issue.

Thanks again for joining me.

Warmest Regards,

Merle- Publisher
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com

 

Discussion Question of the Week:

The question of the week....on the discussion board is..."
"What do you think about the new changes at Yahoo?".

To POST your comments hop over to the board at..
http://www.mcpromotions.com/webbbs/config.pl

I look forward to reading your comments. No Spam it will be deleted. You'll find some great resources in today's ezine so what are you waiting for....Let's go.....

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/

Come and see the very best income generation program on the web today, you can get your own instantly replicating website in the exciting field of Health & Fitness with our company in minutes from right now!

http://www.TheMenuCreator.com/healthy

(1X)


1) Marketing News

Trademark Panel Rules in Favor of Realtors
http://www.bizreport.com/article.php?art_id=6807

-------
Is Google Bigger Then Big Brother
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=27047
-------

Overture Inks Content Listings Deals
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=27058
------

Top Search Engine News for March
http://searchenginewatch.com/searchday/article.php/3334291
-----

Feds slap cuffs on Google stock scammer
http://www.theregister.co.uk/content/6/36229.html
----

Google to Offer Free Email
http://www.eweek.com/article2/0,1759,1559465,00.asp

 

Go Back Up

2) Feature Article

 

"How To Overcome The 4 Reasons People Don't Buy From You"

Copyright 2004 Bob Leduc
http://BobLeduc.com

Sales are produced by people. It doesn't matter if you're
selling lemonade to tourists or airplanes to governments.
Even on the Internet, every sale is the result of a live
person or group of people deciding to buy from you.
Unfortunately, many decide NOT to buy from you.

Would you like to increase the number of sales you get?
It's easier than you think. There are only 4 reasons
why people decide not to buy from you. Once you
understand the psychology behind each of them you
can implement proven strategies to neutralize their
impact and get a higher percentage of sales.

Reason #1: No Need

People in our modern society rarely buy something because
they need it. They buy something because they want it.
When prospective customers say, "I don't need your product"
they really mean, "I don't want it". How can you avoid
losing these sales? Target your marketing. Promote your
business only among people likely to have a strong desire
for the benefits provided by your product or service.

Example: A network marketer will lose money by advertising
a business opportunity in the local newspaper. Most
readers aren't interested in a business opportunity.
Instead, she can generate a lot of business by advertising
in trade magazines, newsletters or ezines read by
opportunity seekers.

Reason #2: No Money

Consumers and businesses rarely avoid buying something
because they don't have (or can't get) the money needed
to make the purchase. They avoid buying what you offer
because they place a higher priority on spending money
for something else.

You can get these sales by making YOUR product or service
their priority. What is the most pressing problem you can
solve for prospects in your targeted market? Dramatize how
they'll feel when your product or service eliminates that
problem. Make it so important they'll move your offer
to the top of their priority list.

Tip: You can demonstrate a low cost for your product or
service by breaking down the price to its lowest time
increment. For example, "Enjoy all of this for less
than 90 cents a day" (for something priced at $325
a year).

Reason #3: No Hurry

Many people tend to procrastinate after they decide
to buy something. As time passes some will forget
why your product or service is so important. They'll
be distracted by other priorities and forget all about
you. You'll lose the business.

You can avoid losing sales because of "no hurry" by
rewarding customers for taking immediate action and
penalizing those who don't. For example, offer a special
discount price or a special bonus for ordering before
a deadline.

Reason #4: No Trust

Most people fear losing something they have more than
they desire gaining something they want. This fear
causes many people to avoid buying something they
really want. They're reluctant to buy because they
might not get what they expect from your product or
service and they'll lose their money.

You have to remove this perceived risk to avoid losing
business because of "no trust". Here are 3 way I've
found effective for any business...

1. Eliminate the risk by offering to return all their
money if they don't like what they get.

2. Provide reassurance with testimonials from satisfied
customers.

3. Increase your credibility by allowing customers to
communicate directly with you. For example, give them
your direct phone number. You'll only get calls from
serious prospects who want the reassurance of dealing
with a real person.

There are only 4 reasons why people decide not to buy
from you. You can increase your sales and profits by
understanding the thinking behind each reason and
implementing proven strategies to neutralize their
impact.

-----------------------------------
Bob Leduc spent 20 years helping businesses like yours
find new customers and increase sales. He just released
a New Edition of his manual, How To Build Your Small
Business Fast With Simple Postcards ...and launched
*BizTips from Bob*, a newsletter to help small businesses
grow and prosper. You'll find his low-cost marketing
methods at: http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV

Go Back Up

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/

"Join the Directory of Ezines"

Need to find ezines to advertise in? How about ezines to submit your articles to? This is the largest database of ezines online today. Lifetime membership, very inexpensive. Find everything you need all in one place.
http://tinyurl.com/2jbka


3) Net Hot Spots

DoubleClick

" The tools that advertisers, direct marketers and
web publishers use to plan, execute and analyze
marketing programs. These powerful technologies
have become leading tools for marketing resource
management, campaign management, online advertising
and email delivery, direct marketing, and more."
You'll find plenty of free reports in PDF format that
will keep you updated on the latest trends and studies.

http://www.doubleclick.com/us/knowledge_central/

------


Trackle.com

Need to track changes or updates at other websites?
This new online service allows you to enter up to 25
different url's and the time of day you want the pages
checked for any updates, up to 24 times a day is allowed.
Trackle checks the pages and sends you an email in
text format with any changes. If you'd like to try it
out they do offer a free trial.

http://www.trackle.com/

------

Live RSS News Feeds

The Media Scooper lets you stream RSS (Rich Site
Summary) content from any web site to yours. RSS
is just a file format that information is contained in.
Media Scooper reads this special format, and displays
the content neatly on your web site.

http://mediascooper.com/

 

Go Back Up

4) Sites to Help

Format Text Tool

No matter if you submit articles to websites or you
write your own ezine you'll find online they need to
be about 60 to 65 characters per line. Use this handy
tool that allows you to paste in your text and it will
format it to the proper length for you automatically.

http://www.web-source.net/format_text.htm

--------

K2PDF Conversion Server

"This web-based file conversion service allows you to
submit your document and retrieve the converted file
back as a PDF document." Select the security settings
for your document and they'll email you instructions
on how to pick it up when converted.

http://k2pdf.com/convert.html

-------

Pixel State

Pixelstate provides a Custom graphics and design
service offering customized logos, images, buttons,
banners, etc. Fr.e for non commercial use.

http://www.pixelstate.com/

 

Go Back Up

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor

"Need an Ebook Cover?"

It's a proven fact that using a well made cover and giving people a visual will increase your sales. If you've written an ebook or are planning to get your Awesome cover at...

http://tinyurl.com/22fav

------------------------------------------
QUICK TIP

"What's Your Website Conversion Rate?"

We all spend money trying to bring in web traffic but what's it really costing you? To figure out your website conversion rate take your Total Sales and divide that by the number of visitors to your site and then you'll know the value of each and every visitor.

If you have a lot of traffic and little sales it may be a sign that something's not working with your website copy and you might need to work on it.

 

Go Back Up

5) Site Promotion Software & More


PowerBullet

"Powerbullet Presenter is specifically designed for
creating multi-page presentations that are commonly
used in electronic sales brochures and catalogues,
splash screens, slideshows and student projects.
Or you can create a self-running show, specifying
delays on each page, or you can link the timing to
the sound attached to each page." Fr.e to download
with no restrictions. Use this to make Flash displays
on your site. Easy to use.

http://powerbullet.com/

---------

Open Office Software

Need a Word Processor, Spreadsheet program, like MS
Word without the expense? Open Office is Open
source software which means it's fr.e to download
and use.

http://www.openoffice.org/

 


Go Back Up

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/

TIRED OF PAYING TOO MUCH TAX TO THE IRS?

New eBook reveals 29 little-known legal loopholes that will reduce your taxes by thousands for self-employed people and small business owners only!) If you are serious about paying less tax . . . CLICK HERE => http://tinyurl.com/3ywe

 

6) Ebook & Ezine Resources


"Are You an Ezine Publisher?"

Are you tired of constantly looking for new content for each issue? Search no more. Browse our huge database of FREE articles
written by some of the Net's Top Experts. Browse now at.... http://www.Family-Content.com

 

Go Back Up

7) Other Valuable Ezines- Ad Swaps

If you would like to swap ads send your ezine information
to mailto:swap@mcpromotions.com

Merle's Mission Ezine is your one-stop resource for everything Internet. Learn to put your online time to better use by knowing where the BEST sites are located. Includes: FR<E Software, HOT Sites that will hep you improve your own website, Informative Articles by some of today's online Experts that will show you exactly how to be Successful online. STOP wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com or visit http://www.merlesworld.com/newsletter.htm


Go Back Up

<*><*><*><*><*><*><*><*><*><*><*><*><*><*>
SPONSOR MESSAGE
<*><*><*><*><*><*><*><*><*><*><*><*>sponsor adv/

INSTANT PDF GENERATOR

What if there was a way to create a PDF Document that was affordable, reliable and only required one click of your mouse to use? Now there is. Imagine the uses as you create downloadable e-books and files for your website.

http://www.merlesworld.com/adtracking/lm.pl?mmtop


9) Important Info- How to Unsubscribe

If you are not a subscriber and would like to be please send mailto:subscribe@mcpromotions.com If you would like to be taken off our mailing list Click Here.

Read Past Issues Here....
http://www.MCPromotionsPress.com

Grab my Blogs RSS Feed
http://feeds.blogstreet.com/39794.rss

http://www.MCPromotions.com
Merle's Cyber Promotions - Send comments to Merle
Tell me what you like, what you don't like, ask me a question or suggest a topic for a future issue.

*PLEASE DONATE*

If you enjoy this ezine and feel you have gained valuable information from it please donate through the Amazon Honor System. Your donations will help to keep this ezine and the website FREE and help buy "the boys" more dog cookies ....go to.... http://tinyurl.com/2ji9

Would you like your Ad featured in this ezine? It will be viewed by over 3,800 subscribers. My list is clean. If you're email bounces you'll be unsubscribed the very first time it happens.

**Solo Ads Also Available**For current ad rates:mailto:ad_rates@mcpromotions.com

***************************************
I am currently in need of testimonials for this ezine. Send to mailto:testimonials@mcpromotions.com

Go Back Up

*********Win a Free Ad in This Ezine:*********

If you still haven't taken the demographic survey you still can and you'll pick up a free gift in the process and be entered to win a FREE ad in this ezine- Drawing held every two weeks.Go to http://www.advancedsurvey.com/ and type 8244 into the "take a survey" box on the right hand side.

PS. One other note if anyone is in need of a programmer for simple script installation or anything else contact my guy David Black he's wonderful and I highly recommend him. Just tell him what you need and he'll dash off a quote to you. He also does website hosting with superior customer service. I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free syndication feed.
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>-

Disclaimer. The information contained in this archive is provided 'as is' without warranty of any kind. The entire risk as to the results and the performance of the information is assumed by the user, and in no event shall Merle's Cyber Promotions be liable for any consequential, incidental or direct damages suffered in the course of using the information in this archive. Use of the information contained in this archive are governed by their respective license agreements and may contain restrictions on use. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. of any kind. All comments in this newsletter are the opinion of the publisher only. Copyright 2001-204 All Rights Reserved

* Back Issues
* Advertising
* Contact
* Read Past Articles
* Discussion Board
* Testimonials
* My Blog

Subscribe to this ezine!


subscribe
unsubscribe

* Donations Wanted *
If you like this newsletter Please Donate a few bucks. Simple and Easy and I'd really appreciate it! It helps feed "the boys".Donate using Amazon or you can use PayPal

Marketing Help

WebSite Help