(Due to it's size this article is being broken up into
two parts)

"Search Engine Wars: After the Smoke Clears Who's Still Standing?"

By http://MCPromotionsPress.com

There have been a lot of changes on the search engine
front in the past year; so many that it's hard to keep
track of who's still a major player, and who isn't. With
so many services turning to "Pay for Submission" and "Pay
per Click" models, there aren't a lot left that still
accept free submissions. And of those that do, it's
hard to tell exactly which ones are worth your time.

Let's review the list to see who's still standing,
who's charging and who isn't:

1) Yahoo:
http://tinyurl.com/4uwpt

With over a million listings, Yahoo is considered the largest directory/engine online today. All commercial sites must
pay a $299.00 fee to submit to "Yahoo Express" per year.
Adult sites must pay 600.00 for submission. Be careful,
though -- if they don't like your site they keep your fee.
Yes, you heard it right. Even if they don't approve of
your site and add it to the directory they do not refund
your submission fee.

Believe it or not, you can also submit your website
for free at http://submit.search.yahoo.com/free/request

Paying Yahoo for submission is not the only way to get
listed there. Overture was also acquired by Yahoo
and they run a pay for inclusion/PPC program called
"Site Match" at http://tinyurl.com/4nn24

If you use Site Match, your site will not only appear
in Yahoo but also Altavista and AllThe Web. You must
pay an annual listing fee of 49.00 for the first URL
and 29.00 for URL's 2 through 10. Depending on the
category you'll need to also pay out .15 to .30 per
click. Remember: this is for inclusion only, not
ranking.

Yahoo also owns Inktomi, Altavista and AllTheWeb.

2) Altavista: http://www.altavista.com/addurl/

Since Yahoo owns Altavista, an easy way to get listed
here is to submit via Yahoo's free service at
http://submit.search.yahoo.com/free/request

Reaches over 45 million visitors worldwide, with the
search results powered by Yahoo. You can also pay
for submission via "Overture's Site Match" program,
which we covered above (also owned by Yahoo).

http://www.content.overture.com/d/USm/ays/sm.jhtml

Altavista also displays Overture's top 4 bid positions
at the top of the search results page, under the
heading "Sponsored Matches."

3) Google: http://www.google.com/addurl.html

Still a Net favorite, Google is used more than 150
million times a day for searches. Free submission is
still an option. Google also provides results to
other engines and directories such as Netscape Search,
Yahoo and AOL Search. They have their own "Pay Per Click"
program, called "Ad Words." This allows you to bid on
key phrases or words, and when someone searches for
those words, your text ad is shown in the right-hand
column on the search results page. For more on this,
go to: https://adwords.google.com/select/

Ad Words will cost you $5.00 and a credit card number
to get your site enrolled. Your site will not only
appear on relevant Google Search Results page, but
also on partner sites like AOL, AskJeeves,
Earthlink, and others.

4) Inktomi: http://www.inktomi.com/

Owned by Yahoo, Inktomi provides results to many
engines and directories such as Iwon, MSN, Hotbot,
and more. You'll have to use Overture's Site Match
Program to get listed here.

5) The Open Directory Project: http://dmoz.org/add.html

Also known as DMOZ, the ODP is hosted and administered
by Netscape. All submissions are reviewed by a human
before being added to the directory and each category
has what is called an "ODP Editor" who is responsible
for that category.

DMOZ provides results to many search partners, such
as AOL Search, Netscape, Google, Lycos, Direct Hit,
Hotbot, etc. Submission is free, although cumbersome.
You'll have to drill down to find the appropriate
category to submit to, then click the "add URL" link
located at the top of the page.

6) Overture: http://www.overture.com/

Owned by Yahoo, this is solely a Pay Per Click search
engine. With Overture, you choose key words or phrases
that you want your site to appear under and then try
to outbid the competition for a top billing. The
higher you bid, the higher your URL will rank on the
search results page. They have a $20.00 a month
spending minimum and a minimum bid of $0.10 per
keyword/phrase.

The biggest benefit of being listed here is the rela-
tionship that Overture has with some of the other major
search engines and directories. Basically, if you bid
into the top three or four positions, your site will
also enjoy top listings in Yahoo, Altavista, MSN,
Infospace, CNN and more. Generally, these listings are
shown as "sponsored links" at the top of their search
results page. Trying to get those top bid positions
is well worth it, resulting in the type of exposure
you'll receive on some of the majors.

Overture offers different types of PPC programs.
Depending on your needs, they are:

Precision Match
Local Match
Content Match
Site Match

7) Excite: http://www.Excite.com

You can target over 21 million potential customers
as Excite pulls results from most of the leading
search engines, including Google, Yahoo, Ask Jeeves,
Teoma, and ODP. Results are also pulled from top
Web Directories such as About, LookSmart and Open
Directory. Sponsored listings are shown at the
top of the search results pages and are taken
from Overture, Sprinks and FindWhat.

They also offer a "Guaranteed Search Inclusion"
Program for each URL listed the fee is 49.95 a year.
Submit at
https://secure.ah-ha.com/guaranteed_inclusion/teaser.aspx

8) LookSmart: http://www.LookSmart.com

Keyword targeted listings appear on what they call the
"The Looksmart Network." This includes such websites
as Infospace, CNET, Mamma.com, Inktomi and others.
This is strictly a pay for inclusion program where
you choose the keywords you want your site to appear
under and pay $.15 per click. For more on "Look
Listings" see
http://listings.looksmart.com/?sid=lsl100866

If you are a non-commercial site you can get a free
listing in Looksmart's Network by submitting your
URL through their Directory: http://www.Zeal.com

This article will be continued in Part 11 where
we'll continue with the other 8 engines/directories
you need to be concerned with.

********************************************
Merle http://www.EzineAdAuction.com
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********************************************

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