Mission Statement:To provide and enlighten
small to mid sized business owners with the services/ products
and information they need to become successful online.
 |
In This Issue: |
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 Note
From Merle: |
Hi Gang,
Happy Holidays! Tomorrow is Christmas Eve.
Can you believe it. Every year no matter how prepared I
am it still seems to sneak up on me. Here in Ohio we've
been under attack by old man winter since Wed morning. The
snow has been relentless and it appears we will have a white
Christmas after all. Maybe a little too white for my liking.
This is the biggest storm we've had in years.
I've been hiding out in my house today due
to the bad weather but today I was forced to unbury my Jeep
Wrangler and hit the icy roads. You should have seen me
trying to get this thing out. I must have had a few feet
of snow and ice on it and in the process of using a shop
broom to clear the snow off of it, my feet came out from
under me and I was flat on my back in the driveway. If anyone
was watching I'm sure they had a nice laugh at my expense.
For some reason lying on my back in the snow was much more
fun as a child then it is now. Besides at my age I might
just break a hip. I needed one of those buttons "I've
fallen and I can't get up"...yea, yea, you think it's
funny don't ya.
Have you seen that Michael Moore film called Fahrenheit
9/11. If you haven't you have to get it. Now I'm not a political
person, don't even vote, but this film really got me thinking.
If you watch it you'll start to think we've all been bamboozled.
Simply amazing the connections that Mr. Moore brings up.
Take my word for it, get this. No matter if you're pro Bush
or not it's information everyone American should know. I'm
sure after watching this film that Mr.Moore is not on Bush's
Xmas list this year. (LOL)
No matter what you do for the holidays I hope
you take time off from work to enjoy your friends and family.
Life goes so fast. Don't let it slip by full of regrets
later. Thanks to you all for being a subscriber to this
ezine. If you've been with me for years or even a short
time you really mean a lot to me and I appreciate each and
everyone of you.
If you still haven't downloaded my f-r-e-e ebook"50
Easy Ways to Promote Your Website" better hurry over
to http://WebSiteTrafficPlan.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this
ezine is: Rachel Golden. Send in your ad and I'll get it
in the next issue.
If you'd like a chance to win fill out the
survey by clicking on the link at the bottom of this ezine.
A winner is picked for every issue.
Thanks again for joining me.
Warmest Regards,
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com
|
| Discussion
Question of the Week: |
2005 will be here soon. What do you think the new year will
have in store for online businesses and online marketing in general?
To POST your comments hop over to the board at..
http://www.mcpromotions.com/webbbs/config.pl
I look forward to reading your comments. No Spam
it will be deleted. You'll find some great resources in today's
ezine so what are you waiting for....Let's go.....
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|
1) Marketing News |
CAN-SP.M ACT - FTC December 16, 2004 Ruling
http://tinyurl.com/5vozj
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Google Finds Big ROI Jump for Content Ads
http://tinyurl.com/4kw8y
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Search Engines Battle for Desktop
http://tinyurl.com/3oqcx
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Online Ad Spend Up $45 Million in October
http://tinyurl.com/4ay5d
-----
Email Consumers Click Less, Convert More
http://tinyurl.com/4exql
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EBay Buying Rental Web Site for $415M
http://www.bizreport.com/news/8505/
-----
PPC Search Copywriting Strategies
http://tinyurl.com/4dmh9
-----
Ask Jeeves Launches Desktop Search
http://sp.ask.com/docs/desktop/
-----
Overture Draws Websites Into Local Search
http://tinyurl.com/7275c
|
2) Feature Article |
""S.E.O and Copy Writing a Winning Combination"
When it comes to writing copy for the Web,
or
putting together a website that the search engines
will love, you'll find plenty of ebooks on both
topics. Every once in a while something special
comes along that makes you sit up and say "Nicely
Done". This is the case with Karon Thackston's
"CopyWriting Course" and Jill Whalen's "Nitty
Gritty of Writing for the Search Engines".
If you have an online business you need
to know
how to write copy that converts browsers into
buyers. All the traffic in the world won't help
you if your copy doesn't "speak to the browser"
and make them want to click the buy button.
Karon Thackston is a copy writing expert and her
knowledge really shines in "The Step by Step
Copywriting Course". Weighing in at 164 pages
this ebook is no lightweight and it's very thorough
and complete. Broken down into ten lessons such as;
The Most Overlooked Aspect of Copywriting, What
type of Copy Fits Your Target Audience, Men and
Women are Different, Headlines, Adding Emotions
and Dreams to your writing and more.
Karon takes you by the hand and shows you
step
by step how to write copy and even exposes the
four different communication styles and how to
use them to your advantage. Each lesson includes
built in assignments and even a final exam at
the end of the ebook. By getting you involved
in each lesson the concepts are made clearer and
you'll actually be able to apply what you have
learned. The ebook even includes before and after
writing samples from actual client work done by
Karon, so you can see the difference between dry
and dull copy and exciting copy that gets the
reader involved and makes them feel you are
speaking directly to them.
According to Karon "Before you begin
to write,
give due consideration to the brand you'll be
portraying, and be sure to write your copy to
fit the brand, the consumer, and the image".
It's the same with the search engines. If
your
pages aren't optimized for the right keywords you
won't rank very well with them. Jill Whalen is
a search engine optimization expert, which means
she does this stuff for a living and knows what
she's talking about. And in the ebook "Nitty
Gritty of Writing for the Search Engines" she
gives us an intimate glimpse of her craft and
exactly what she does to a web page to improve
its ranking.
This ebook doesn't use techno Greek language
but
simple every day English that anyone, from the most
basic web user to the more advanced marketer can
use and apply.
There are eight sections in the ebook with
Chapter 1
explaining the importance of keyword phrases not
keywords. Ever wonder if you should use singular
or plural form? Chapter seven tackles that topic
with variations in spelling and avoiding excessive
repetition. Jill doesn't include a bunch of fluff.
At 27 pages this ebook allows you to benefit from
her years of experience and tells you exactly what
to do with your keyphrases to create a site that
the search engines will love. It also includes a
wide range of writing samples from some of her past
S.E.O. campaigns.
In my opinion these two ebooks belong on
the computer
of every serious online business owner. No matter
if you're a Search Engine Optimization Consultant
trying to improve on your craft, or a professional
copywriter who wants to expand their services to
include Search Engine Optimization copy work or just
a site owner trying to improve your sales and your
rankings.
If you can't write copy your sales will
suffer and
if you don't optimize your pages for the search
engines you'll never achieve a decent ranking. These
two authors are experts in their fields and actually
"walk the talk". They're not self proclaimed
gurus
writing about topics they don't understand, this is
what they do for a living and from where I stand
they're quite good at it.
You'll find both of these ebooks available
at:
http://copywritingcourse.com/combo/
==========================================
By Merle- WebSiteTrafficPlan.com offers a F-r-e-e
ebook and an e-course that will teach you how to
promote and market your website. Grab your copy
now by going to http://WebSiteTrafficPlan.com
|
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|
3) Net Hot Spots |
"Make 2005 Your Best Year Ever"
Free Audio of Jim Edwards and Stepen Pierce
talking about what it takes to be successful
http://www.ebookfire.com/2005call/callmp3.html
--------
John Reese's Forum
Everyone knows John Reese is the golden boy of
online marketing. Check out his new discussion
board for the answer to all of your marketing
questions.
http://forum.marketingsecrets..com/
------
Ezine Articles RSS
Looking for RSS feeds? Chris has put together a
nice collection of article RSS feeds on a variety
of topics. Get the latest articles right in your
reader.
http://www.ezinearticles.com/rss/
|
4) Sites to Help |
Conference Calling Resources
If you need a conference calling solution
you'll find a nice collection of resources
here that might fit the bill. Also, some
has f-r-e-e solutions.
http://www.businessconferencecalling.com/
-------
Overture Tutorials
Overture- Tutorial on Budgeting
http://www.content.overture.com/d/USm/ac/tu/bu.jhtml
Conversion Counter Tutorial
http://www.content.overture.com/d/USm/ac/tu/cctutr1.jhtml
Optimizing Your Account with Conversion Counter
http://www.content.overture.com/d/USm/ac/tu/ccopt.jhtml
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**** QUICK TIP***
------------------------------------------
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If you publish an ezine beware of using "trigger
words" which will get your email sent straight
to the trash bin instead of to your users inbox.
There are many online tools you can run your
newsletter thru to check for these words. Try
http://tinyurl.com/53ryt
|
5) Site Promotion Software & More |
Wink
"A Tutorial and Presentation creation software,
primarily aimed at creating tutorials on how to
use software (like a tutor for MS-Word/Excel etc).
Using Wink you can capture screenshots of your
software, use images that you already have, type-
in explanations for each step, create a navigation
sequence complete with buttons, delays, titles etc
and create a highly effective tutorial for your
users. "
http://www.debugmode.com/wink/
--------
Creates a Downloadable Software
Application in 5 Minutes or Less! "Make Your
Own
Software" is a mission-critical must-have tool.
Click here for an instant download:
http://www.makeyourownsoftware.com/msmerle.ta1
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My Feed Reader
This free RSS reader is nice but if you have your
own RSS feeds you can actually get a customized
version of the reader made with your feeds built
right in. Just think of giving it away to your
site visitors with your feeds already included.
http://MyFeedReader.com
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|
6) Ebook & Ezine Resources |
Ebay Sellers Guide
Free PDF Ebook- "The eBay Seller's guide will
help you get better prices on eBay. Learn
helpful information to improve your auctions."
http://www.auction-revolution.com/sellerguide.shtml
-------
"Are You an Ezine Publisher"?
Are you tired of constantly looking for new
content for each issue? Search no more. Browse
our huge database of FREE articles written
by some of the Net's Top Experts. Browse
now at....
http://www.Family-Content.com
|
7) Other Valuable Ezines- Ad Swaps |
If you would like to swap ads send your ezine information
to mailto:swap@mcpromotions.com
"Merle's Mission Ezine"
Merle's Mission is published twice a month and is
geared towards webmasters and those who own their
own website. Contains software, free e-books, website
tips and tools, design resources and much more that
will help you build a better website. You'll never
be at a loss for content ideas if you subscribe now!
http://MerlesMission.com
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|
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9) Important Info- How to Unsubscribe |
If you are not a subscriber and would like to be
please send mailto:subscribe@mcpromotions.com
If you would like to be taken off our mailing list
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PS. One other note if anyone is in need of a programmer
for simple script installation or anything else contact my guy
David
Black he's wonderful and I highly recommend him. Just tell
him what you need and he'll dash off a quote to you. He also does
website hosting with superior customer service. I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
magic" on your website check out my Free
syndication feed.
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Disclaimer. The information contained in this archive
is provided 'as is' without warranty of any kind. The entire risk
as to the results and the performance of the information is assumed
by the user, and in no event shall Merle's Cyber Promotions be
liable for any consequential, incidental or direct damages suffered
in the course of using the information in this archive. Use of
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publisher only. Copyright 2001-2005- All Rights Reserved
